889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today.

To understand this multi-trillion business based on WeChat, you need to first understand how its users evolve along with the platform. This year, China Tech Insights, as the English unit of Penguin Intelligence, work together with China Academy of Information and Communications Technology to co-launch this consumer research report on WeChat to show you an overview of this mega app and the ecosystem around it.

Highlights of this report include:

 Mobile payments have a high penetration rate in China

 Convenient stores have become WeChatPay’s primary offline transaction channel

● Mini Programs’ penetration rate is around 20% with mostly low frequency users

 WeChat users have a sharp increase of the average number of contacts

 The biggest challenges agreed for all content providers on WeChat





This report was originally published by China Tech Insights and has been authorized for reprint on ChoZan.

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