This year, Alibaba’s Double 11 Global Shopping Festival set a new record in its total gross merchandise volume (GMV) again. The total amount of GMV processed by Alipay reached over US$ 25.3 billion, a whopping increase of 39% compared with 2016. Below let’s look at the latest statistics in details:

↑ Source: 2017 Double 11 Highlights from Alizila

 Total GMV settled through Alipay reached over US$ 25.3 billion (168.2 billion RMB), a whopping increase of 39% compared with 2016.

 Mobile engagement was rather remarkable. Total mobile GMV represented approximately 90% of total GMV, compared to 82% in 2016.

● Alibaba Cloud processed 325,000 orders per second at peak.

 Alipay processed more than 48 billion payment transactions in total, with a year-on-year growth of 41%, and processed 256,000 transactions per second at peak, which is 2.1 times more than last year.

 Cainiao Network processed more than 812 million delivery orders on Alibaba’s China retail marketplaces and AliExpress, compared to 657 million in 2016.

Also, let’s look at the global cross-border e-commerce highlights of this year’s Double 11 Shopping Festival:

● Over 60,000 international brands and merchants participated in this year’s Double 11 Shopping Festival.

 There are 225 countries and regions with completed cross-border transactions.

● Alipay has by now covered more than 200 countries and regions, and partnered with over 250 overseas financial institutions. the number of supported settlement currencies on Alipay has reached 27.

● Cross-border logistics services have covered 224 countries and regions, with 231 cross-border warehouses and 89 cross-border logistics partners.

↑ Source: Video published by Taobao on Weibo/Miaopai.

● Top countries/regions selling to China by GMV include: Japan, U.S., Australia, Germany and Korea.

 Top countries/regions buying from China by GMV include: Russia, Hong Kong, U.S., Taiwan and Australia.

 Top international destinations for Chinese tourists: Thailand, Japan, Hong Kong, Singapore and Korea.

 Most popular imported brands bought by Chinese consumers: Swisse, Aptamil, Kao/Merries, Moony, BioIsland.

 Most popular export product categories from China: smartphones, wool coats, knitwear, one-piece dresses and hoodies.

This year, more than 140,000 brands participated in Alibaba’s Double 11 Global Shopping Festival, offering 15 million quality products. More than 60,000 international brands offered popular items from authentic autographed sports memorabilia to fresh foods and produced to half a billion Chinese consumers. Also, over 600 million consumers in Southeast Asia could access “Taobao Collection”, a selection of leading products from the world’s largest online marketplace, via the region’s leading e-commerce player Lazada.

As for local businesses, more than one million merchants utilized various online-offline integrations to enhance merchant operations and create exciting engaging consumer experiences. In addition, over 1,000 brands converted more than 100,000 physical locations into “smart stores,” 600,000 LST corner stores and 30,000 Rural Taobao Service Centers.

Regarding logistics services, it’s estimated by Cainiao, a 51%-owned logistics affiliate of Alibaba Group, that 3 million logistics personnel would deliver over 1 billion packages. Moreover, Alibaba’s logistics partners will launch chartered flight delivery services from over 10 countries in North America, Europe and Asia.

To get deeper insights into Chinese social media marketing and utilizing it to serve your business, join ChoZan, a training and resources platform for Chinese social media marketers. Please follow our official WeChat account to get more updates about the latest news, feature updates and case studies.

ChoZan WeChat QR code

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie nameActive

Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select \\\"Remember Me\\\", your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Additional information

How we protect your data

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements

Save settings
Cookies settings