LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
China Trendwatching: What Brands Can Learn From Chinese Consumers’ Growing Interest in Healthy Living
There’s been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng’s 2019
How COVID Changed Weddings and the Wedding Industry in China
2020 is in fact originally a very desirable year for marriage in the eyes of the Chinese. Not only does the number “2020” look parallel
Important Upcoming Trends for 2020 Double 11 For Brands To Know
Double 11 is just right around the corner. The ChoZan team is excited to share some exciting updates of 2020 Double 11. Some trends have
5 Important Social Media Marketing Platforms for Travel and Tourism Businesses in China (With Case Studies)
In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for
Beauty x Social: Top 6 Social Media Marketing Platforms for Skincare & Cosmetics in China
The vitality and dynamicity of the Chinese market often amaze business leaders around the world; recently the market is observed undergoing two major phenomena: Consumption
The Ultimate Online B2B Channels (Websites & Social Media) in China You Need to Know
B2B connections lie at the heart of China’s digital transformation. In 1999, a group of people, led by Jack Ma, started Alibaba.com. We know about
40 of the Most Up-to-date Reports About China During COVID-19
Below are a few most interesting reports about COVID-19 and China. (1) Survey: Asian consumer sentiment during the COVID-19 crisis by McKinsey In China, consumer
Fighting the Epidemic: What Did China’s Entertainment Industry Do?
Soon after the epidemic became evident, eagerly awaited Spring Festival movies found themselves in an awkward position. People wouldn’t be going to the cinema and
Male Fashion and Beauty Brands in China: Who’s Succeeding and How?
There’s a stereotype of men in China when it comes to grooming, especially middle-aged men. And it’s not flattering. Fat, bald and wearing a white
Ecommerce and Big Platform User Growth in a Post-coronavirus China
The coronavirus pandemic has presented huge obstacles as well as some opportunities and necessary shifts for business. What’s the current state of China’s ecommerce and
A Beginner’s Guide to WeChat
WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.
The Emerging Tech Giant That You’ve Never Heard Of.
When talking about tech giants in China, many people immediately think of BAT – Baidu, Alibaba and Tencent. They have
How is 5G Transforming Retail?
China’s 5G rollout is becoming one of the biggest tech stories of the year. In June 2019, three domestic carriers and a broadcaster in China
China’s New Retail is More Than Shopping
These days, Chinese consumers aren’t as target-oriented and purpose-driven as they used to be when shopping in physical spaces. Since they can very quickly and
Major Consumption and Marketing Trends for China’s Next Decade
China is a huge market full of potential, but it’s also a complicated and constantly changing landscape that experiences frequent shifts in national policy. It’s
The Rise of Foreign Stars on Chinese Social Media Marks the Beginning of a New Trend
China’s internet celebrity economy has expanded exponentially in recent years. According to a report released by iResearch, the number of online celebrities in China with more than
Influencer Marketing in China: No Longer an Option, Now a Necessity
In an increasingly digital world, traditional media such as print, radio and TV are losing ground, while the Internet takes an ever-larger role. The web,
Why Simple, Down-to-Earth Content is Booming For China’s Influencers.
Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7
Aliexpress in Russia. Will China Help Digitize Russia?
Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the torch from chairman Jack Ma in a heartfelt
Three Top Tips for Marketing to Chinese Outbound Tourists
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens has
How to Launch Your Product on China’s Popular Fashion Platform Red (Xiaohongshu)
While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall, Taobao, JD, Suning, Kaola, VIP.com, and
Setting Up Shop in China’s Unique Online Marketplace
Any foreigner trying to navigate Taobao for the first time will agree that online retail in China is a world of its own. Where technologies
A Comprehensive Guide to External Links on WeChat
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat,
Budgeting for Digital Marketing in China, Explained
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy. Without sufficient funding