LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
A Brief Introduction to WeChat Pay
WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for
WeChat VS Weixin, an Essential Guide for Marketers
Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. With a population of about 1.4 billion,
Understanding Chinese Millennials: Who Are They and What Do They Want?
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of
Is Kuaishou the Future of Live Streaming in China?
Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has
5 lessons brands can learn on the future of social commerce from China
China is a powerhouse of social commerce. Essentially, social commerce uses social media platforms to promote and sell products or services. The integration of sales
What Can Global EdTech Companies Learn from China?
China’s edtech business has always been characterised by rapid expansion. Training and tutorial centres also played a part into edtech and they were arguably the
Inside the Alibaba Ecosystem and the Alibaba Zoo: What Tech Companies Need to Know
What foreign tech companies aspire to do, Alibaba often does better. Alibaba is unique from foreign tech companies in that it ascribes to an ecosystem.
Gen Z’s fashion power in China’s toy market: Who can become the next Pop Mart?
China’s toy market is experiencing a booming year with an overall growth rate of 35%, and it is expected to break through 150 billion RMB
Despite the Gains for Women in China, Conflicting Demands in the Traditional Society Remain
From the #MeToo movement and body positivity trends, to the pursuit of equal pay and the increasing number of women in prominent leadership positions, we’re
A Hainan Strategy: Unlocking the Potential of Hainan as a Luxury Shopping Hub
Chinese consumers are global heavyweights in the luxury spending arena, with their share of purchases doubling last year. According to Bain, they will become the
5 Major Trends of Double 11 Festival, the Biggest Shopping Event in China
November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and things kick off in late October with pre-orders. So, what were some major trends in 2020? Let’s take a look.
What Can Nostalgia Marketing Offer to Brands in China?
“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.
2 of China’s Biggest Buzzwords: Involution and “Tang Ping” (Lying Flat)
Two of China’s biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning “lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn’t play the same role that Google does in the West. Read on to find out more.
3 Successful Qixi Festival Marketing Campaigns You Can Learn From (Plus 3 Honourable Mentions and 2 Fails)
The Qixi Festival is a major shopping occasion that brands can’t miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.
China’s Growing Virtual KOL Economy: What Brands Need to Know
The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.
Plant-based Meat: The Trends, Players and Consumers in China’s Huge Meat Market
China is the largest market for meat due to its huge population. The emergence of other plant-based meats is bringing more product choices and experiences to consumers.
Two Key Fast-growing Consumer Groups in China & Their Digital Behavior
China, a country with a population of over 1.4 billion, is an enormous, rapidly developing market full of consumers that are changing right along with it. There are two consumer groups that are growing so fast, especially in the digital arena, that we can’t ignore them now or for the next ten years.
5 Crucial Chinese Travel Trends & 4 Chinese Tourism Platforms You Need to Know
Just because international hasn’t returned yet doesn’t mean you can ignore China’s future tourists or key trends going forward. Find out about key Chinese tourism platforms and what’s needed to stay competitive in the new, more digitized world of travel and how you can reach Chinese tourists at home and on their phones.
International Women’s Day Marketing Campaigns in China: Case Studies of Successes and Failures
Learn about successful and unsuccessful Women’s Day marketing campaigns in China. China’s She-conomy is getting larger, estimated at 10 trillion RMB in 2020. It represents a new trend in Chinese consumer behavior and includes entertainment, parenting products and services, sports, health products and more.
The 15 Ultimate Consumer Trends You Need to Watch Out For in China in 2021
Once a trend moves beyond a smaller base and include more players – consumers, e-commerce giants, government regulators, infrastructure construction – we start to see
The Top 10 Lifestyle Trends on Chinese Social Media Platform RED in 2021
While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in
How China is Building New Retail: Examples from Alibaba, JD and Pinduoduo
Retail in China has experienced some very extreme circumstances due to the pandemic. While it’s no surprise that the majority of retail businesses have been
Gen Z: A Rising Power in the Chinese Market and 7 Characteristics of their Digital Lifestyles
Gen Z includes all those who were born after 1995 and 2000. They’re different from previous generations in that they’re digital natives. They were exposed