LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Alipay vs Wechat Pay: The Mobile Payment Giants Driving China’s Cashless Transformation
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion)
From Copycat to Goliath: A Deep Dive into China’s Massive WeChat Platform
China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved
A Better Shopping Experience: How Big Data, AI And AR Empower New Retail in China and Beyond
ALIBABA founder Jack Ma brought up the concept of New Retail at the 7th Alibaba Computing Conference 2016. New Retail aims to merge online and
How Alibaba’s New Retail is Changing the Future of Retail in China and the World
At Alibaba’s 2016 Computing Conference, Jack Ma focused his speech on five areas that are being transformed by technology. The list included new finance, new
Social Media Marketing: Four Chinese Campaigns to Learn From
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has
China’s Social and Ecommerce Sites are Converging
Today, more than ever, it’s the community that sells. In a little more than ten years, sneaker blog Hypebeast evolved into a publicly traded e-commerce platform.
China Leaps Into the Brave New World of New Retail
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global
The Hidden World of Chinese Livestreaming App Inke
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend.
Weibo Statistics: Q4 2017 Financial Report
Sina Weibo, one of the most popular social media sites in China, released its Q4 2017 financial report on February 13th. Let’s look at the
Chinese Influencer Marketing : Why Chinese bloggers sell so well on social media
As the second largest economic entity in the world, China is still a relatively unexplored market for many foreign brands. Given the differentiation between Western
11 Great WeChat Accounts for Chinese Digital Marketing Info
You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are
Live Quiz Apps: the Latest Trendy Marketing Channel in China
Wang Sicong, an outspoken blogger and the son of a Chinese billionaire, published a post on Weibo early January, inviting his followers to download a
Nielsen: Digital Revolution Boosts Online Shopping in China
Global market research company Nielsen recently released a report entitled What’s Next for China’s Connected Consumers – A Roadmap for Driving Digital Demand, which reveals
WeChat Opens its Closed Ecosystem for Brands
China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits
Top 10 Viral Campaigns on Chinese Social Media (2017 Q4)
In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of
Top 10 Digital Marketing Resources that Small Business Owners Must Follow
The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital
Online Shopping is China’s “National Pastime”: KPMG
Shut up the ping pong table and put away the mahjong tiles. Seventy-seven percent of Chinese people say that online shopping is their “favorite leisure
Weibo Marketing: 5 Steps to Getting Started
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. To reach out to mainland consumers, establishing a prominent presence
Alibaba’s Vision for the Future
Alibaba. The company started by Jack Ma after he failed his college entrance exam three times and was turned down for job after job after
Alibaba’s Petting Zoo
By now, everyone knows the origin story of Alibaba. Jack Ma failed his college entrance exam three times, was rejected for the next 30 jobs
WeChat and Weibo Release Their Financial Reports for Q3 2017
In November, Weibo and WeChat released their latest statistics one after another. Below let’s have a look at the performance of the two most popular
Alibaba Breaks Its Sales Records Again in This Year’s Double 11
This year, Alibaba’s Double 11 Global Shopping Festival set a new record in its total gross merchandise volume (GMV) again. The total amount of GMV
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics
A Comprehensive Guide To WeChat Articles That Engage and Convert
31Ten, a digital agency based in Shanghai, has recently published a comprehensive guide to WeChat articles, which not only details the basic guidelines and rules