LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
How Brands Use Short Videos for Marketing in China
Short videos are an industry in China. And they’re an industry that has witnessed rapid development thanks to the popularity of smartphones and upgraded communication
Luxury Brands Finally Begin to Master WeChat Commerce
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for
A New Feature for Mini Programs: Store Mini Program
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar
Live Streaming in China: The Top 5 Platforms
Live streaming in China is becoming the most popular video format with more than 325 million online viewers in total, or 45.8% of Chinese netizens,
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and
What’s New: Recent WeChat Updates
This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having?
A Comprehensive List of Chinese Social Media Agencies
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect
2017 WeChat User and Business Ecosystem Report
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem
Overview of Weibo KOL Promotion
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number
Youku vs. YouTube: Why Youku is the Brand Favourite
Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry
In her controversial commentary, fashion critic Suzy Menkes once questioned the professionalism and contributions of fashion bloggers in the era of smartphones and social media.
How to Sell on WeChat?
With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat
A Comprehensive Overview: Douban
Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is
No Pinterest? No Problem: 5 Photo-Sharing Alternatives for China’s Luxury Marketers
Most marketers will have heard that Pinterest has joined Facebook, Twitter, and Instagram on the list of sites blocked in China. While Pinterest has never
WeChat Adds New Functions to Mini Programs
WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions
How High-End Brands Leverage Chinese Social Media During Fashion Week
Next month, Shanghai Fashion Week will be kicking off, not only offline, but online, as brands increasingly seek to engage a wider consumer audience in China.
WeChat v.s. Line: What Can Line Learn from WeChat?
WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat
Douban Time: A New Approach to Paid Content
Douban, launched in 2005, is a Chinese culture online community that focuses on film, books and music recommendations and commenting. It is also a social
WeChat Unlocks its Ads Exchange Feature
As the biggest instant messaging app in China, WeChat’s new Ads Exchange feature increases brands’ abilities to reach their target audience. Brands may cooperate with
Miaopai Introduction: The 3 Basics of Getting Started
Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to
A Comprehensive Overview: Yizhibo
Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese
2017 Chinese Online Fashion Shopping Trend Report
On February 20th, CBNData and Taobao iFashion jointly released the “2017 iFashion Consumption Trend Report”. Based on data from Alibaba and focusing on Taobao’s iFashion
Branding on Chinese Social Media: WeChat v.s Weibo
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role
Miaopai Marketing: The 3 Key Functions You Need to Know
Miaopai is the largest short video social media platform in China with over 250 million daily views. It’s also the leading Chinese mobile video platform.