Over the past decades, China embarked on one of the most ambitious digital transformation efforts of any country in history. Through massive investment, policy change, and the rise of its tech sector, China has become a truly digitally powered economy and society. For companies worldwide looking to gain a foothold in China or capitalize on […]
Just because international hasn’t returned yet doesn’t mean you can ignore China’s future tourists or key trends going forward. Find out about key Chinese tourism platforms and what’s needed to stay competitive in the new, more digitized world of travel and how you can reach Chinese tourists at home and on their phones.
Learn about successful and unsuccessful Women’s Day marketing campaigns in China. China’s She-conomy is getting larger, estimated at 10 trillion RMB in 2020. It represents a new trend in Chinese consumer behavior and includes entertainment, parenting products and services, sports, health products and more.