9 Lessons from China for DTC Brands in Launching, Marketing and Selling Products in 2023
China has grown to be one of the largest economies in the world. With a population of 1.4 billion, consumer brands in China are growing at a fast pace and shortening the time to the maturity stage compared to traditional brands that have been developing for decades. But there are changes in core customers, purchase […]
Top Online B2B Chinese Channels (Websites & Social Media) You Need To Know For 2023
The Chinese economy is booming, and its rising middle-class means increased demands across all sectors. B2B connections stemmed from China’s digital transformation. Jack Ma, the founder of Alibaba.com, became one of the fathers of China’s B2B e-commerce. Alibaba connects small businesses around the world with Chinese manufacturers and suppliers. Because of this, it thrived and […]
What Can Nostalgia Marketing Offer to Brands in China?
“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.
2 of China’s Biggest Buzzwords: Involution and “Tang Ping” (Lying Flat)
Two of China’s biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning “lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn’t play the same role that Google does in the West. Read on to find out more.