WeChat and Weibo Release Their Financial Reports for Q3 2017

In November, Weibo and WeChat released their latest statistics one after another. Below let’s have a look at the performance of the two most popular Chinese social media platforms.


Financial report for Q3 2017

On November 15th, WeChat published their financial report for Q3 2017:

“In Q3 2017, Tencent saw robust growth in multiple businesses and revenues, including games, digital content, online advertising and payment-related services. We believe all these digital businesses have a synergistic effect mutually, which allows us to bring unique content to our users,” said Ma Huateng, aka Pony Ma, the founder, president, chief executive officer and executive board member of Tencent Inc.

Let’s have a look at the latest WeChat statistics for Q3 2017 in more detail:

Tencent has introduced integrated solutions for intelligent transportation, allowing users to pay their transportation fees quickly by scanning QR codes even if there’s no network.

Tencent has enabled retailers to integrate online and offline resources, including marketing, sales, payment and loyalty programmes.

2017 WeChat Data Report

One week earlier, Tencent released their annual “2017 WeChat Data Report”. Below it’s the summary of the core statistics:



Mini programs

WeChat Pay


On November 7th, Weibo released its financial report for Q3 2017.

By the end of September this year, the number of monthly active users (MAU) and daily active users (DAU) on Weibo reached 376 million and 165 million respectively. In terms of financials, their total revenue reached nearly 2.13 billion RMB, with annual growth of 80%.

Now let’s take a closer look.

1. Core statistics

2. The number of active users on Weibo has steadily increased

a. Monthly active users (MAU): 376 million

b. Daily active users (DAU): 165 million

3. Financial revenue witnessed 70% growth over the past three quarters

4. Weibo has been pushing deeper into developing its content ecosystem

a. Multimedia content consumption saw sustainable growth.

b. Weibo continues to work with content creators to produce more material for popular content categories.

c. Weibo’s content is robust and its content search function is widely used.

5. Weibo has been committed to improving the efficiency of traffic monetization.

a. Weibo has enlarged its commercial offerings and brand services.

b. Weibo has improved its marketing efficiency on the platform.

c. Weibo has developed new advertising tools.

What do you think of Weibo and WeChat’s recent performance? Does this give you any insights on marketing and advertising on WeChat and Weibo?

Leave a comment below. We’d be happy to answer any questions you may have.

To get deeper insights into Chinese social media marketing and utilizing it to serve your business, join ChoZan, a training and resources platform for Chinese social media marketers.

Please follow our official WeChat account to get more updates about the latest news, feature updates and case studies.

Wechat Chozan

Share this article on your favourite social media

Rate this post