There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile...
In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of campaigns to deliver branding...
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics and personal care products...
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience and establish their brand...
Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas, gourmets, and humour bloggers....