Case study : Discover Successful Marketing Strategies

21Mar18

Social media marketing: Four Chinese campaigns to learn from

There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017 witnessed countless innovat...

10Jan18

Top 10 Viral Campaigns on Chinese Social Media (2017 Q4)

In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of campaigns to deliver branding messages and interact with their customers. The ultimate goal was to build a stronger social media presence and inc...

18Oct17

5 Social Media Mistakes That Break Brands in China

Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience and establish their brand image. With social media, brands can understand the needs of local customers and build connections, deliver the right m...

13Sep17

4 Ways to Work with Video Bloggers on Chinese Social Media

Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas, gourmets, and humour bloggers. Since Weibo is a relatively open platform with a large user base, these video bloggers usually post short vid...

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Case study

Social media marketing: Four Chinese campaigns to learn from

Top 10 Viral Campaigns on Chinese Social Media (2017 Q4)

5 WeChat Sales Campaign Ideas for Fashion & Cosmetics Brands That Get Results

5 Social Media Mistakes That Break Brands in China

4 Ways to Work with Video Bloggers on Chinese Social Media

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