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Mar
Social media marketing: Four Chinese campaigns to learn from
There is no denying that social media is the best way to approach target customers and raise brand […]
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10JanRead MoreTop 10 Viral Campaigns on Chinese Social Media (2017 Q4)
In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and […]
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01NovRead More5 WeChat Sales Campaign Ideas for Fashion & Cosmetics Brands That Get Results
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of […]
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18OctRead More5 Social Media Mistakes That Break Brands in China
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. […]
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13SepRead More4 Ways to Work with Video Bloggers on Chinese Social Media
Video bloggers create original videos to create and appeal to their audience. There are various kinds of video […]
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30AugRead MoreWeibo KOL Competition Case Study: Who is OPPO’s Photo King?
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several […]
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05JulRead MoreLive Streaming in China: The “Live Streaming +” Mode is Flourishing
Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in […]
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14JunRead More5 Ways Mini Programs Will Reshape Luxury Retailing in China
With over 938 million monthly active users by the first quarter of 2017, WeChat is the most important […]
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