Featured image for 15 consumption trends

17Mar21

The 15 Ultimate Consumption Trends You Need to Watch Out For in China in 2021

Once a trend moves beyond a smaller base and include more players - consumers, e-commerce giants, government regulators, infrastructure construction - we start to see it as an economy in its own right. And China is not a single market. It’s made up of many groups and niches that are impor...

21Mar18

Social Media Marketing: Four Chinese Campaigns to Learn From

There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017 witnessed countless innovat...

10Jan18

Top 10 Viral Campaigns on Chinese Social Media (2017 Q4)

In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of campaigns to deliver branding messages and interact with their customers. The ultimate goal was to build a stronger social media presence and inc...

18Oct17

5 Social Media Mistakes That Break Brands in China

Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience and establish their brand image. With social media, brands can understand the needs of local customers and build connections, deliver the right m...

13Sep17

4 Ways to Work with Video Bloggers on Chinese Social Media

Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas, gourmets, and humour bloggers. Since Weibo is a relatively open platform with a large user base, these video bloggers usually post short vid...

30Aug17

Weibo KOL Competition Case Study: Who is OPPO’s Photo King?

KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands can ask bloggers to create videos, comics or other material to enter the contest. KOLs may need their followers to vote for them in the competiti...

05Jul17

The “Live Streaming +” Mode is Flourishing in China

Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because it offers smartphone users a new, more exciting and more immediate communication approach. Video can be streamed live using a multitude of mo...

14Jun17

5 Ways Mini Programs Will Reshape Luxury Retailing in China

With over 938 million monthly active users by the first quarter of 2017, WeChat is the most important social media platform in China. WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China. In early January, 2017, WeChat officially launched its Mini...

09May17

Luxury Brands Finally Begin to Master WeChat Commerce

Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for weaker demand elsewhere. China’s Domestic Luxury Market Expands Data published by global management consulting company Bain & Company in 2016 shows t...

1 2 Next page

Case study

4 Chinese Tourism Platforms and 5 Crucial Travel Trends You Need to Know Now

Women’s Day Marketing Campaigns in China 2019-2021: Case Studies of Successes and Failures