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17Mar21

What are the 15 ultimate consumption trends you need to watch out for in China 2021

Once a trend moves beyond a smaller base and include more players - consumers, e-commerce giants, government regulators, infrastructure construction - we start to see it as an economy in its own right. And China is not a single market. It’s made up of many groups and niches that are impor...

21Mar18

Social media marketing: Four Chinese campaigns to learn from

There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017 witnessed countless innovat...

10Jan18

Top 10 Viral Campaigns on Chinese Social Media (2017 Q4)

In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of campaigns to deliver branding messages and interact with their customers. The ultimate goal was to build a stronger social media presence and inc...

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Case study

Women’s Day marketing campaigns in China 2019-2021: Successful and failed cases

What are the 15 ultimate consumption trends you need to watch out for in China 2021

Social media marketing: Four Chinese campaigns to learn from

Top 10 Viral Campaigns on Chinese Social Media (2017 Q4)

5 WeChat Sales Campaign Ideas for Fashion & Cosmetics Brands That Get Results

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