28Apr17

From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat

Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and Montblanc, have been coming up with creative initiatives that utilize the diverse features enabled by the app to...

20Apr17

Overview of Weibo KOL Promotion

Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and pu...

29Mar17

How High-End Brands Leverage Chinese Social Media During Fashion Week

Next month, Shanghai Fashion Week will be kicking off, not only offline, but online, as brands increasingly seek to engage a wider consumer audience in China. During the international fashion weeks over the last two months, luxury brands have also taken advantage of opportunities to use social...

15Feb17

5 Great Valentine’s Day Campaigns on Chinese Social Media

Here are the 5 hottest Valentine's Day campaigns of 2017: McDonald's McDonald’s launched a campaign from February 7th to the 14th asking customers to “Share your kiss photos to enjoy a macaron”. Couples who bought medium or large drinks at McCafés and shared a photo of themselves kissing wit...

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Case study

From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat

Overview of Weibo KOL Promotion

How High-End Brands Leverage Chinese Social Media During Fashion Week

5 Great Valentine’s Day Campaigns on Chinese Social Media

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