09
May
Luxury Brands Finally Begin to Master WeChat Commerce
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is […]
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28AprRead MoreFrom Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media […]
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20AprRead MoreOverview of Weibo KOL Promotion
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are […]
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29MarRead MoreHow High-End Brands Leverage Chinese Social Media During Fashion Week
Next month, Shanghai Fashion Week will be kicking off, not only offline, but online, as brands increasingly seek to […]
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15FebRead More5 Great Valentine’s Day Campaigns on Chinese Social Media
Here are the 5 hottest Valentine’s Day campaigns of 2017: McDonald’s McDonald’s launched a campaign from February 7th […]
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