18Oct17

5 Social Media Mistakes That Break Brands in China

Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience and establish their brand image. With social media, brands can understand the needs of local customers and build connections, deliver the right m...

13Sep17

4 Ways to Work with Video Bloggers on Chinese Social Media

Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas, gourmets, and humour bloggers. Since Weibo is a relatively open platform with a large user base, these video bloggers usually post short vid...

30Aug17

Weibo KOL Competition Case Study: Who is OPPO’s Photo King?

KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands can ask bloggers to create videos, comics or other material to enter the contest. KOLs may need their followers to vote for them in the competiti...

05Jul17

The “Live Streaming +” Mode is Flourishing in China

Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because it offers smartphone users a new, more exciting and more immediate communication approach. Video can be streamed live using a multitude of mo...

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Case study

5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results

5 Social Media Mistakes That Break Brands in China

4 Ways to Work with Video Bloggers on Chinese Social Media

Weibo KOL Competition Case Study: Who is OPPO’s Photo King?

The “Live Streaming +” Mode is Flourishing in China

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