Chinese Consumer Behavior

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There's been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng's 2019 National Health Insights Report (2019国民健康洞察报告) shows that 93% of respondents saw their personal health as the most...
Below are a few most interesting reports about COVID-19 and China. (1) Survey: Asian consumer sentiment during the COVID-19 crisis by McKinsey In China, consumer confidence has stabilized, with optimism that the economy will rebound in two–three months rising to 47 percent of respondents in...
Soon after the epidemic became evident, eagerly awaited Spring Festival movies found themselves in an awkward position. People wouldn’t be going to the cinema and premieres would have to be cancelled. Movie ticket sales from New Year’s Day 2019 reached 1.458 billion RMB. In 2020, it was only...
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