Chinese Consumer Behavior

Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for weaker demand elsewhere. China’s Domestic Luxury Market Expands Data published by global management consulting company Bain & Company in 2016 shows t...
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. The market can also be quite complex as different groups and regions have different needs and may experience diff...
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