06Apr17

A Comprehensive Overview: Douban

Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do people use it? Read on. 1. User and Content Characteristics Douban has over 60 million registered users an...

23Mar17

Douban Time: A New Approach to Paid Content

Douban, launched in 2005, is a Chinese culture online community that focuses on film, books and music recommendations and commenting. It is also a social network that integrates friends, groups and collections. Gathering hundreds of millions of users, Douban has built a strong user base for its know...

16Jan17

Chinese Social Media Platforms: A Comprehensive Overview of the Top Performers

China is a large market with a total population of over 1.3 billion people. As of December 2016, the number of Chinese netizens was over 730 million, almost equivalent to the total population of Europe. With the development of the Internet and widespread use of mobile technology, more and more peopl...

Douban

Women’s Day marketing campaigns in China 2019-2021: Successful and failed cases

A Comprehensive Overview: Douban

Douban Time: A New Approach to Paid Content

Chinese Social Media Platforms: A Comprehensive Overview of the Top Performers

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