28Feb20

A List of MCNs in China

Currently in China, MCNs are so common that it can be difficult for brands to work with KOLs without going through an MCN first. The vast majority of top-tier and mid-tier KOLs in China work with an MCN. Here’s a useful list of influential MCNs in China. What are MCN (multi-channel network)...

28Dec18

Rise of foreign stars in Chinese social media marks the beginning of a new trend

China’s internet celebrity economy has expanded exponentially in recent years. According to a report released by iResearch, the number of online celebrities in China with more than 100,000 followers has increased by 57.3 percent since 2016. With a single embedded ad in a WeChat post w...

21Nov18

Why simple, down-to-Earth content is booming amongst China’s influencers.

Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7 hours per week online. Knowing the latest trends amongst KOLs helps brands and marketers that are engaged in influencer marketing. Being...

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KOLs

Women’s Day marketing campaigns in China 2019-2021: Successful and failed cases

A List of MCNs in China

Rise of foreign stars in Chinese social media marks the beginning of a new trend

Influencer Marketing in China: No Longer an Option, Now a Necessity

Why simple, down-to-Earth content is booming amongst China’s influencers.

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