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Feb
Chinese Influencer Marketing: Why Chinese bloggers sell so well on social media
As the second largest economic entity in the world, China is still a relatively unexplored market for many […]
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11OctRead MoreKOL Marketing in China: Why It Works and How To Do It Right
In less than a decade, Chinese consumers have moved from contributing three percent to global personal luxury goods […]
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27SepRead MoreCaution Fake KOLs: How to Find Real Effective Influencers
During a June 19, 2017 roundtable session at the Shanghai Film Festival, the award-winning director Lu Chuan (The […]
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23JunRead MoreA List of Major Chinese KOLs Agencies & Platforms
KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, […]
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25MayRead MoreOverview of WeChat KOL Promotion
Introduction Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, […]
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28AprRead MoreFrom Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media […]
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20AprRead MoreOverview of Weibo KOL Promotion
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are […]
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12AprRead MoreFrom Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry
In her controversial commentary, fashion critic Suzy Menkes once questioned the professionalism and contributions of fashion bloggers in […]
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