21Nov18

Why Simple, Down-to-Earth Content is Booming For China’s Influencers.

Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7 hours per week online. Knowing the latest trends amongst KOLs helps brands and marketers that are engaged in influencer marketing. Being...

14Feb18

Chinese Influencer Marketing : Why Chinese bloggers sell so well on social media

As the second largest economic entity in the world, China is still a relatively unexplored market for many foreign brands. Given the differentiation between Western and Chinese social media ecosystems, many may ask how to approach target audience efficiently within shortest time in China? The power...

11Oct17

KOL Marketing in China: Why It Works and How To Do It Right

Collaborating with KOLs is a relatively nascent medium and the expertise of ‘how to work’ with these influencers is still developing in both the supply and demand sides. KOL marketing is neither a fad nor a dying niche and is very much here to stay — and only growing. Here are six principles f...

27Sep17

Caution Fake KOLs: How to Find Real Effective Influencers

Eligible KOLs can help brands and products to raise awareness or drive sales. However, fake KOLs are increasingly common in China’s online social platforms. They harm the interests of advertisers, waste money and affect brand communication. Therefore, marketers need to utilize a professional digit...

23Jun17

A List of Major Chinese KOL Agencies and Platforms

KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are looking for agencies and platforms that can help them find suitable KOLs, run a KOL campaign and reach Chinese consumers. We’ve compiled a li...

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KOLs

Why Simple, Down-to-Earth Content is Booming For China’s Influencers.

Chinese Influencer Marketing : Why Chinese bloggers sell so well on social media

KOL Marketing in China: Why It Works and How To Do It Right

Caution Fake KOLs: How to Find Real Effective Influencers

A List of Major Chinese KOL Agencies and Platforms

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