KOLs

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KOL Marketing in China: Why It Works and How To Do It Right

Collaborating with KOLs is a relatively nascent medium and the expertise of ‘how to work’ with these influencers is still developing in both the supply and demand sides. KOL marketing is neither a fad nor a dying niche and is very much here to stay — and only growing. Here are six principles f...
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Caution Fake KOLs: How to Find Real Effective Influencers

Eligible KOLs can help brands and products to raise awareness or drive sales. However, fake KOLs are increasingly common in China’s online social platforms. They harm the interests of advertisers, waste money and affect brand communication. Therefore, marketers need to utilize a professional digit...
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A List of Major Chinese KOLs Agencies & Platforms

KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are looking for agencies and platforms that can help them find suitable KOLs, run a KOL campaign and reach Chinese consumers. We’ve compiled a li...
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Overview of WeChat KOL Promotion

Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, which limits users to 140 words per post, WeChat allows KOLs to post long articles enabling them to provide more comprehensive content. With large follower bases that rely on their...
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