14Feb18

Chinese Influencer Marketing : Why Chinese bloggers sell so well on social media

As the second largest economic entity in the world, China is still a relatively unexplored market for many foreign brands. Given the differentiation between Western and Chinese social media ecosystems, many may ask how to approach target audience efficiently within shortest time in China? The power...

11Oct17

KOL Marketing in China: Why It Works and How To Do It Right

Collaborating with KOLs is a relatively nascent medium and the expertise of ‘how to work’ with these influencers is still developing in both the supply and demand sides. KOL marketing is neither a fad nor a dying niche and is very much here to stay — and only growing. Here are six principles f...

27Sep17

Caution Fake KOLs: How to Find Real Effective Influencers

Eligible KOLs can help brands and products to raise awareness or drive sales. However, fake KOLs are increasingly common in China’s online social platforms. They harm the interests of advertisers, waste money and affect brand communication. Therefore, marketers need to utilize a professional digit...

23Jun17

A List of Major Chinese KOL Agencies and Platforms

KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are looking for agencies and platforms that can help them find suitable KOLs, run a KOL campaign and reach Chinese consumers. We’ve compiled a li...

25May17

Overview of WeChat KOL Promotion

Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, which limits users to 140 words per post, WeChat allows KOLs to post long articles enabling them to provide more comprehensive content. With large follower bases that rely on their...

28Apr17

From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat

Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and Montblanc, have been coming up with creative initiatives that utilize the diverse features enabled by the app to...

20Apr17

Overview of Weibo KOL Promotion

Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and pu...

12Apr17

From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry

In her controversial commentary, fashion critic Suzy Menkes once questioned the professionalism and contributions of fashion bloggers in the era of smartphones and social media. Menkes, however, was being exceptionally encouraging when it came to Chinese fashion bloggers, where before the digital ag...

07Feb17

KOL Marketing: An Essential Chinese Social Media Tool

China’s KOL economy has been one of the fastest-growing and most durable economic phenomenon in recent years. In the second half of 2019, multiple Chinese e-commerce platforms launched KOL strategies, while many companies win consumers and positive reputation through partnerships with key opinion...

Previous page 1 2

KOLs