Recently Kuaishou published its 2020 Biannual Content Report covering the first six months of 2020. The number of daily active users on the platform has reached 170 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kua...
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to embracing...
Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas, gourmets, and humour bloggers. Since Weibo is a relatively open platform with a large user base, these video bloggers usually post short vid...
Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because it offers smartphone users a new, more exciting and more immediate communication approach. Video can be streamed live using a multitude of mo...
In 2016, here were 153 million users regularly watching short videos in China. This is expected to reach 242 million by the end of 2017, an increase of 58.2%. Short videos in China have become a new marketing tool for brands trying to expand their market size and target Chinese audiences. (For more...