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How Brands Use Short Videos for Marketing in China

Short videos are an industry in China. And they’re an industry that has witnessed rapid development thanks to the popularity of smartphones and upgraded communication networks. In March this year, Kuaishou, a popular short video app, was on the receiving end of a 350 million USD investment from Te...
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Live Streaming in China: The Top 5 Platforms

Live streaming in China is becoming the most popular video format with more than 325 million online viewers in total, or 45.8% of Chinese netizens, according to The Chinese Live Streaming Report 2016. The revenue in live streaming is increasing along with its popularity and it’s predicted to be a...
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Miaopai Introduction: The 3 Basics of Getting Started

Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to Vine. In 2013, Miaopai and Weibo established a strategic partnership that greatly increased Miaopai’s exposure and popularity and ma...
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Miaopai Marketing: The 3 Key Functions You Need to Know

Miaopai is the largest short video social media platform in China with over 250 million daily views. It’s also the leading Chinese mobile video platform. Its strategic alliance with Weibo has given it sustainable growth and traffic. This makes it an obvious choice for brands doing social media ma...
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