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  • 11
    May

    How Brands Use Short Videos for Marketing in China

    Short videos are an industry in China. And they’re an industry that has witnessed rapid development thanks to the popularity of smartphones and upgraded communication networks. In March this...

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  • 02
    May

    Live Streaming in China: The Top 5 Platforms

    Live streaming in China is becoming the most popular video format with more than 325 million online viewers in total, or 45.8% of Chinese netizens, according to The Chinese...

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  • 18
    Apr

    Chinese Consumer Behavior Overview

    Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid...

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  • 06
    Apr

    A Comprehensive Overview: Douban

    Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do...

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  • 10
    Mar

    A Comprehensive Overview: Yizhibo

    Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese social media and a...

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