China Marketing & Social Networks Statistics

18Nov22

How Can Brands Measure the Success of Their Double Eleven Strategy

The long-awaited Double Eleven Shopping Festival has just ended. This year's event has received a lukewarm reception from Chinese shoppers. In fact, for the first time in the festival's history, Alibaba and JD did not release full sales numbers. However, Alibaba has stated on Saturday that the festi...

26Aug22

What Can Global EdTech Companies Learn from China?

China's edtech business has always been characterised by rapid expansion. Training and tutorial centres also played a part into edtech and they were arguably the most profitable in the sector. Now, the general environment has changed and China’s edtech is still recovering from the shocks of the re...

21Feb18

Weibo Statistics: Q4 2017 Financial Report

Sina Weibo, one of the most popular social media sites in China, released its Q4 2017 financial report on February 13th. Let’s look at the key highlights. 1. Steadily growing active users By the end of 2017, Weibo reported 392 million monthly active users (MAU) and 172 million daily active users...

24Jan18

Nielsen: Digital Revolution Boosts Online Shopping in China

Global market research company Nielsen recently released a report entitled What’s Next for China’s Connected Consumers – A Roadmap for Driving Digital Demand, which reveals how connected devices and digital platforms have led to a consumption boom in China. It helps brands understand consumer...

16Nov17

WeChat and Weibo Release Their Financial Reports for Q3 2017

In November, Weibo and WeChat released their latest statistics one after another. Below let's have a look at the performance of the two most popular Chinese social media platforms. WeChat Financial report for Q3 2017 On November 15th, WeChat published their financial report for Q3 2017: “In Q3 2...

23Aug17

WeChat Data: Q2 2017 Financial Report

On August 16th, Tencent updated the latest WeChat data for monthly active users and summarized its recent performance in its financial report for Q2 2017. Let’s have a look at the latest WeChat data in more detail. Key takeaways “In Q2 2017, Tencent saw robust growth in multiple businesses, w...

16Aug17

Weibo Statistics: Q2 2017 Financial Report

On August 9th, Weibo released its financial report for Q2 2017, revealing the latest Weibo statistics. By the end of June this year, the number of monthly active users (MAU) and daily active users (DAU) on Weibo reached 361 million and 159 million respectively. In terms of financials, their total re...

09Aug17

2017 Mobile Payment Usage in China: Cashless Lifestyle Has Become A Trend

Based on a sample data set from WeChat Pay in 324 Chinese cities along with an online survey of 6,595 respondents, Tencent Research Institute, The Chongyang Institute for Financial Studies at Renmin University of China (RDCY), and Ipsos observed user behavior and consumer use cases of the "cashles...

05Jul17

The “Live Streaming +” Mode is Flourishing in China

Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because it offers smartphone users a new, more exciting and more immediate communication approach. Video can be streamed live using a multitude of mo...

28Jun17

Kantar Report: WeChat and Weibo Are Not Enough for Social Media Marketing

Recently, Kantar, one of the world’s largest marketing communication groups, has published its China Social Media Impact Report for 2017 and it illustrates just how much Chinese social media is changing and Chinese social media trends. The report is based on detailed observation and authoritative...

18May17

Weibo and WeChat Release Their Financial Reports for Q1 2017

On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the platforms’ latest statistics. Weibo By the end of March this year, the number of monthly active users (MAU) on Weibo reached 340 million, which has surpassed Twitter whose number of mon...

24Apr17

2017 WeChat User and Business Ecosystem Report

889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today. To understand this multi-tri...

1 2 Next page

Reports & Statistics