Global market research company Nielsen recently released a report entitled What’s Next for China’s Connected Consumers – A Roadmap for Driving Digital Demand, which reveals how connected devices and digital platforms have led to a consumption boom in China. It helps brands understand consumer...
In November, Weibo and WeChat released their latest statistics one after another. Below let's have a look at the performance of the two most popular Chinese social media platforms. WeChat Financial report for Q3 2017 On November 15th, WeChat published their financial report for Q3 2017: “In Q3 2...
On August 16th, Tencent updated the latest WeChat data for monthly active users and summarized its recent performance in its financial report for Q2 2017. Let’s have a look at the latest WeChat data in more detail. Key takeaways “In Q2 2017, Tencent saw robust growth in multiple businesses, w...
On August 9th, Weibo released its financial report for Q2 2017, revealing the latest Weibo statistics. By the end of June this year, the number of monthly active users (MAU) and daily active users (DAU) on Weibo reached 361 million and 159 million respectively. In terms of financials, their total re...
Based on a sample data set from WeChat Pay in 324 Chinese cities along with an online survey of 6,595 respondents, Tencent Research Institute, The Chongyang Institute for Financial Studies at Renmin University of China (RDCY), and Ipsos observed user behavior and consumer use cases of the "cashles...
Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because it offers smartphone users a new, more exciting and more immediate communication approach. Video can be streamed live using a multitude of mo...
Recently, Kantar, one of the world’s largest marketing communication groups, has published its China Social Media Impact Report for 2017 and it illustrates just how much Chinese social media is changing and Chinese social media trends. The report is based on detailed observation and authoritative...
On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the platforms’ latest statistics. Weibo By the end of March this year, the number of monthly active users (MAU) on Weibo reached 340 million, which has surpassed Twitter whose number of mon...
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today. To understand this multi-tri...
On February 20th, CBNData and Taobao iFashion jointly released the “2017 iFashion Consumption Trend Report”. Based on data from Alibaba and focusing on Taobao’s iFashion platform, the report revealed in-depth insights into consumer behaviour and predicted 8 iFashion consumption trends in China...