WeChat

On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar to a virtual business card. How does the “Store Mini Program” feature work? Firstly, despite its name, it’s not currently a mini pr...

This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having? Let’s have a look. Tencent officially launched WeChat Mini Programs in January 2017. They’re apps that can be accessed and used withi...

With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat is a major player in Chinese social media and e-commerce. WeChat Pay has made the platform more than just an instant messaging app. WeChat users buy movi...

WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions are meant to strengthen the mini program platform and expand its applications. On March 27th, WeChat announced the first six new functions. 1. Individ...

WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat and Line are much more similar in terms of functions and features. However, WeChat has been outperforming Line in many aspects. For example, r...

As the biggest instant messaging app in China, WeChat’s new Ads Exchange feature increases brands’ abilities to reach their target audience.  Brands may cooperate with bloggers for either Ad Display or tailor-made Content Production. Based on its 1.151 billion monthly active users database, WeC...

Tencent officially launched WeChat Mini Programs on January 9th, 2017. It’s a significant milestone for WeChat and a turning point for mobile operating systems. Industry insiders even predict that WeChat could one day rival iOS and Android to become another major mobile operating system. So what d...

Since its official launch in 2011, WeChat has become the leading social media platform in China. According to the Tencent Q3 2016 Financial Report, there are around 846 million monthly active users. This includes both the Chinese and overseas versions and is an increase of 30% over last year. WeChat...