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May
Overview of WeChat KOL Promotion
Introduction Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, […]
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23MayRead MoreWeChat Introduces WeChat Labs and New Moments Ad Format
Last week, WeChat released version 6.5.8 on iOS, bringing tons of new functions and improvements. It also updated […]
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18MayRead MoreWeibo and WeChat Release Their Financial Reports for Q1 2017
On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the […]
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16MayRead MoreA Brief Introduction to WeChat Pay
WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on […]
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09MayRead MoreLuxury Brands Finally Begin to Master WeChat Commerce
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is […]
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04MayRead MoreA New Feature for Mini Programs: Store Mini Program
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users […]
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28AprRead MoreFrom Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media […]
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27AprRead MoreWhat’s New: Recent WeChat Updates
This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What […]