WeChat

Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major advertising options, namely Moments ads and account ads. Only brands with verified official accounts in specific industries can apply to b...

Many people think that WeChat and Weixin are the same, and that Weixin is only the Chinese name of WeChat. In fact, it is not entirely so. Let's dig into those differences. What are the differences between WeChat and Weixin? Weixin is the version for mainland users, while WeChat is designed for over...

Wang Hong (网红) know something about future WeChat social search optimization that you don't, and it's a game changer that's only going to increase the ubiquity of their content. Have you ever heard of SSE (Social Search Engine)? The biggest shift in consumer behaviour in China right now is...