WeChat

With over 938 million monthly active users by the first quarter of 2017, WeChat is the most important social media platform in China. WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China. In early January, 2017, WeChat officially launched its Mini...
WeChat has become a battleground for marketers in China. According to data from iiMedia Research, there were over 12 million official WeChat accounts in 2016. This is an increase of 46% from 2015 and the number is expected to reach 14 million this year. If each official account posts an article a da...
Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, which limits users to 140 words per post, WeChat allows KOLs to post long articles enabling them to provide more comprehensive content. With large follower bases that rely on their...
Last week, WeChat released version 6.5.8 on iOS, bringing tons of new functions and improvements. It also updated some features related to Moments Ads and WeChat Wallet. 1. WeChat Labs 微信实验室 WeChat Labs is the highlighted feature of this update. According to its introduction, users can ...
On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the platforms’ latest statistics. Weibo By the end of March this year, the number of monthly active users (MAU) on Weibo reached 340 million, which has surpassed Twitter whose number of mon...
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