On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar to a virtual business card. How does the “Store Mini Program” feature work? Firstly, despite its name, it’s not currently a mini pr...
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and Montblanc, have been coming up with creative initiatives that utilize the diverse features enabled by the app to...
This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having? Let’s have a look. Tencent officially launched WeChat Mini Programs in January 2017. They’re apps that can be accessed and used withi...
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today. To understand this multi-tri...