Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for weaker demand elsewhere. WeChat...
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar to a virtual business...
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and Montblanc, have been coming...
This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having? Let’s have a look....
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger...