WeChat

889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today. To understand this multi-tri...
With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat is a major player in Chinese social media and e-commerce. WeChat Pay has made the platform more than just an instant messaging app. WeChat users buy movi...
WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions are meant to strengthen the mini program platform and expand its applications. On March 27th, WeChat announced the first six new functions. 1. Individ...
WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat and Line are much more similar in terms of functions and features. However, WeChat has been outperforming Line in many aspects. For example, r...
As the biggest instant messaging app in China, WeChat’s new Ads Exchange feature increases brands’ abilities to reach their target audience.  Brands may cooperate with bloggers for either Ad Display or tailor-made Content Production. Based on its 1.151 billion monthly active users database, WeC...
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