Weibo

The Weibo landing page (微博开机报头) was originally introduced in 2014 with the aim of providing broad advertising exposure when users first open Weibo. How do Weibo landing page ads look like? It serves as a powerful mobile advertising tool and pops up the moment users start up the app. The...
On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the platforms’ latest statistics. Weibo By the end of March this year, the number of monthly active users (MAU) on Weibo reached 340 million, which has surpassed Twitter whose number of mon...
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and pu...
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role in modern life. Weibo provides microblogging services that are the equivalent of Facebook and Twitter combined. By September, 2016, the n...
Some companies have resorted to exploiting the use of fake accounts on Chinese social media, in an attempt to promote products, establish a good brand reputation, deal with public relations crises, or even to outsell competitive rival brands. It is not uncommon for companies to hire online public re...
Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising option for your brand’s needs.  Advertising on Weibo is a difficult skill to master due to the complexity of the platform. This...
A large follower base is an essential prerequisite for those looking to launch a promotion campaign on Weibo. The more followers that a brand has, the more likely its Weibo content is to reach its potential customers. Therefore, growing followers is the primary goal for the Weibo marketing strategy...
With over 126 million daily active users, Weibo is an important social media platform in China. For companies seeking to engage consumers, advertise their products and and expand their follower base, marketing campaigns on Weibo are critical. Weibo users participate in campaigns for fun, as a form o...
More and more brands are active on Weibo and the platform should be seen as a way to achieve effective branding in the Chinese market. Companies can build databases, promote their brand image, get feedback, increase sales and deploy effective advertising. Some of the international brands that have r...
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