Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express opinions or buy what they see. Even though YouTube and Youku are similar, Youku does a better job catering to brands’ needs. Difference...
China is a large market with a total population of over 1.3 billion people. As of December 2016, the number of Chinese netizens was over 730 million, almost equivalent to the total population of Europe. With the development of the Internet and widespread use of mobile technology, more and more peopl...