China Digital Marketing Masterclass: Planning your strategy for 2022
Plan your 2022 marketing strategy for China by understanding the trends of modern Chinese consumers and act on China’s social media marketing insights.
All new modules
Equipped with the latest insights
Networking opportunities with fellow China marketing managers
Real-time interactive delivery
Lifelong access to the materials
Receive video recordings of the virtual masterclass and review it anytime
KOL best practices
Interview with successful KOL
A certificate upon completion to showcase your achievement
WHEN AND HOW?
• 23 NOVEMBER, TUESDAY
• 6-9:30 PM CHINA TIME (GMT +8)
• EARLY BIRD PRICE US$ 268 (REGULAR PRICE US$298)
• DELIVERED VIA ZOOM
WHO IS IT FOR?
This masterclass is developed to help marketers and sales teams to bring your China e-commerce to the next level. It will be particularly valuable for:
- Global and domestic sales, e-commerce teams working with/in China
- Global and domestic China marketing teams
- Business and brand owners expanding into or working in China
- Consultants helping clients to enter the China market
- Investors watching China new retail, e-commerce field
WHAT WILL YOU LEARN?
This masterclass covers the following 3 modules and 2 interviews. Each session is designed to be actionable as possible, so there will be practical group activities after each session:
1. THE CHINA MARKET, MODERN CONSUMERS AND DIGITAL TRENDS IN 2022
- An overview of China’s digital lifestyle and most desired products during Double 11, 2021
- Modern Chinese consumers in 2022
- China’s top 5 digital trends for 2022
2. MARKETING AND SOCIAL MEDIA FOR 2022
- The latest and greatest marketing updates for WeChat, Weibo, Weitao, RED and Douyin
- New SMM platforms you can’t ignore in 2022
- An overview of the best marketing practices and case studies
- Live Q&A with a special guest
3. PLANNING YOUR STRATEGY FOR 2022
- Industry strategies for 2022 (cosmetics, FMCG, luxury, mother and baby, travel retail)
- Brand digital spending for 2022
- SMM editorial calendar for 2022
- Summary: a practical step by step checklist
We can fill in the gaps and bring all of your team members up to a consistent skill level
Gain actionable insights that you can apply to your company’s specific areas of concern
Keep up-to-date on the latest and best industry standards and marketing trends in China
WHY TAKE THIS MASTERCLASS?
This Masterclass will bring you only the latest, best and most actionable insights after the ultimate e-commerce shopping festival Double 11 to propel your business to even greater heights in 2022.
We will talk about:
- The most prominent consumer groups in 2022 and how to market and sell to them
- Strategies to market on dominant platforms such as WeChat, Weibo, Douyin
- The new social media platforms that can’t be ignored in 2022
WHO WILL GUIDE YOU?
Hi! I’m Ashley. You must be asking, “How is she qualified to teach this masterclass?” Good question! I’ve been living in Greater China since I was 17 years old. I’ve been running my China digital marketing agency Alarice since 2011. I’ve written 3 books on China and amassed 60,000 followers on LinkedIn based on my thought leadership regarding Chinese consumers, social media and New Retail. For the past 3 years I’ve been teaching my signature China Digital Marketing Masterclasses all around the world. You’re in good hands.
I was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, I’m always looking for ways to educate people on opportunities in China.
WHAT ARE PEOPLE SAYING?
FOR ONLY US$268 YOU WILL GET
• Only the latest and most actionable insights on China
• 3 of Ashley’s Amazon bestsellers and 5 mini books (worth US$ 99.65)
How much does it cost?
Full price – 298 US$ for the livestream, handouts and materials. Early bird price -268 US$
How long is it?
The whole masterclass is 3.5-4 hours.
What language is it in?
The masterclass is delivered in English.
Will I receive a certificate?
Yes. Upon completion you’ll receive an official certificate from the program.
Will I get access to materials afterwards?
Yes. You’ll get lifelong access to all materials.
Can I share the log in with other people from my team?
No. The link is private and can only be used by one viewer.
Are there special offers for teams?
Yes. For teams of 3 we have a corporate rate of US$ 598. If your group is larger than 3, please contact firstname.lastname@example.org for a special team offer.
Do I need to record it?
No. We’ll share the recording of the masterclass with you after the session.
How do I join?
- Step 1: Scroll to the bottom of the page. Click “Register Now” and pay for the course. You will receive a confirmation email and one of our team members will contact you within a day.
- Step 2: One week before the livestream, you’ll receive a private livestream link.
- Step 3: Within 48 hours of the end of the livestream, you will also receive a link to a video recording of the livestream and the presentation slides that you will have lifelong access to.