31Ten, a digital agency based in Shanghai, has recently published a comprehensive guide to WeChat articles, which not only details the basic guidelines and rules to follow when editing WeChat articles, but also features a number of good examples that we can learn from.

Key takeaways

If you are looking for a great reference guide for optimized content ROI or the best practices baseline to benchmark your output, then this guide is for you.

If you would like to get a PDF version of the guide, please click here to fill out a form to download.

Below let’s look at the details of this guide to WeChat articles.

About 31Ten

31Ten is a digital agency based in Shanghai, which helps create digital solutions and strategies to help businesses transform, grow and scale in the complexity of the Chinese digital landscape.


To get deeper insights into Chinese social media marketing and utilizing it to serve your business, join ChoZan, a training and resources platform for Chinese social media marketers.

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