Estelle is copywriter and trainer at Alarice and ChoZan, Estelle is used to telling people about the latest changes and transformations in China’s digital world, especially when it comes to the FMCG, cosmetics and real estate sectors. She also knows the ins and outs of China’s biggest social media platforms, like WeChat, Weibo, Douyin, RED, Zhihu and more.
Estelle’s comprehensive knowledge of Chinese social media makes her an ideal choice to get your team up to speed on the best digital marketing practices in China and the must know tips and trends. Estelle has worked with Coca Cola and Shiseido and is a regular contributor to our corporate China Marketing Circle.
Estelle is fluent in English and Mandarin.
AREAS OF EXPERTISE:
• FMGC, luxury, hospitality, maternity and infant care
• The WeChat and Weibo ecosystems
• Livestreaming marketing and sales in China
• Chinese KOLs and advertising campaigns
ESTELLE HAS WORKED WITH
WHAT DO PEOPLE SAY
HIRE ESTELLE TO TRAIN YOUR TEAM
How do you keep up to date with the Digital Marketing Trends in China?
My job now requires me to follow the latest consumer developments in China and read relevant information on a daily basis. In addition, I regularly exchange ideas with relevant practitioners from mainland China and participate in online forums and seminars.
Why should I hire you as a trainer?
I am originally from mainland China so I fully understand the Chinese culture and audience. I am familiar with Chinese social media platforms, Chinese consumer group and marketing trends, and could give customized, actionable advice.
How will you prepare a training curriculum for my team?
First I need to know your needs and communicate with you to ensure fully understanding your requirements.
Secondly, I will create a framework based on your requirements，you could make adjustments to the outline. Then prepare the content based on data from authorities and give juicy cases.
What if my team has questions after training?
I will have Q&A session at the end of training. You are welcome to ask questions by email later as well.
What materials do you need from us for the training?
I will need our company’s basic information: business, team, experience,etc, your competitor and what your goal is for the training and your expectations. I will do my research to provide suggestions.
SEE OUR TEAM IN ACTION
How to Do Marketing on Toutiao in 2020
How to Do Marketing on Zhihu in 2020