ChoZan Webinar #4: Winning in the Health, Fitness and Nutrition Sectors in China Post COVID-19
According to the most recent data, 80% of Chinese consumers are paying more attention to eating healthier after the epidemic. Does it mean that the health, food, and nutrition sectors are on the rise in China post COVID-19? What opportunities do foreign players have in the market? How will existing market players adjust their business models to continue thriving in the post corona era?
If you want to know the answers to these questions and more, check out our webinar hosted by Wendy and Sylvie from the ChoZan team.
What will you learn?
- A clear understanding of new consumer requirements in China post Covid-19 with food, health, and nutrition sectors in particular
- Actionable insights on how to adjust your marketing/sales strategy
- A checklist with actions to take right now
- Ideas on promotions for Chinese social media platforms
- Examples of successful industry cases and best practices
About the Webinar
Topic: Winning in the Health, Fitness and Nutrition Sectors in China Post COVID-19
Speakers: Wendy Chen, Sylvie Xie
For access to the presentation slides of the webinar, please click here.
Check out this webinar right now to get the most actionable insights! You can also visit our ChoZan webinar playlist on YouTube to check out our entire webinar series.
About the Speakers
Wendy has over 2 years of experience in social media marketing projects. She helps brands understand how to leverage Weibo and niche platforms like Bilibili, Kuaishou, and Mafengwo. She closely tracks social media trends and as an expert on creative media campaigns, Wendy has lots of insights on KOLs and China’s fan economy. As a digital marketing trainer at ChoZan, Wendy has trained multinational clients from the FMCG, fashion and lifestyle sector. Through our exclusive China Marketing Circle, Wendy digs into the latest trends, insights and case studies related to modern Chinese consumers and shares them weekly with hundreds of brands and China watchers.
Sylvie Xie, Social Media Executive at ChoZan
Sylvie is an experienced Chinese social media marketing expert who helps brands to stay on top of the most recent trends for modern Chinese consumers and travellers. She not only runs social media marketing projects, she’s also a knowledgable trainer with a focus on paid advertising and promotional tools such as livestreaming.
Get in touch with our ChoZan team to see how we can help you with your China marketing strategies. You can also subscribe and become an official member of our China Marketing Circle to join a group of China watchers and receive the latest industry insights, trends, strategies and case studies in China.