Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and pu...
What is a KOL? A KOL is a Key Opinion Leader. Also known as a thought leader, influencer or lifestyle guru, they can be powerful in influencing the buying behavior of their social media followers and others. KOLs in China The Chinese market currently has more noise and less trust than ever befo...
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