Mason Ku

Mason is Marketing Director at Alarice and ChoZan. For the last 7 years at Alarice, Mason helped big corporate clients from all over the world to successfully enter China and effectively allocate marketing budgets for campaigns. His knowledge and expertise are highly beneficial for both B2C and B2B projects. Mason has hands-on experience in account management for brands from the following industries: FMCG, hospitality, finance and banking. 

As a senior digital marketing trainer at ChoZan, Mason educates and leads consultations with marketing teams from international corporations to provide an overview of the development of Chinese tech giant ecosystems and give insights on how they can plug into these system and get the most from their digital presence in China. As one of the authors of ChoZan’s Weibo and WeChat marketing guides, Mason also has singular experience leading consultations on these extensive ecosystems. He’s fluent in English, Mandarin Chinese, Cantonese and Russian.  


B2B, FMCG, hospitality, finance and banking

China marketing strategies 

B2B e-commerce platforms 

The WeChat and Weibo ecosystems

Chinese KOLs and advertising campaigns 

China’s New Retail ecosystems






How do you keep up to date with the Digital Marketing Trends in China?

I’m working with China digital marketing on a daily basis. I’m always in the loop of the latest trends in China. I also actively capture these trends by non-stop “doing” and “observing”. In addition, I have connections with the major digital platforms in China (e.g. Weibo, WeChat, Tmall, etc.), so I can get the latest trends as “an insider”.

Why should I hire you as a trainer?

I have 7 years of marketing experience in China and 2 years of experience in the training role. I help my clients to succeed in China from market research to strategy formulation to execution, I can also deliver insights from both a top-level management point of view and a more practical perspective. Having worked with international clients of different sizes and across different industries, I understand their key challenges and how to tackle them. No matter what industry you are in, I’m able to help.

How will you prepare training curriculums for my team?

The training curriculum is customized based on your learning outcomes and your existing knowledge of a particular topic. I will then prepare the training plan with the key deliverables for your review in order to make sure the training content perfectly meets your needs and you’ll get the most out of it.

What if my team has questions after the training?

Each training comes with a 15-minute Q&A session in which you and your team can ask me questions related to the topic of the training as well as the content delivered. You can also send me the list of questions via email after the training in case you need more time to formulate your questions.

What materials do you need from us for the training?

Before the training begins, I will send you a digital form to inquire about the details of the training and the learning needs that you and your team are looking for. The basic information which I need includes your company background, your team’s profile, your previous experience with China digital marketing, the topics of your interest, and most importantly, the outcomes that you’re looking for.


How to Do Marketing on Bilibili in 2020

Men’s Skincare Market in China in 2020


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