Post covid survey digital lifestyle travel plan

Post-COVID-19 China: The Digital Lifestyles and Travel Plans of Chinese Consumers

This 18-page survey report is the second instalment in ChoZan’s “Post-COVID-19 China” report series. During the pandemic, Chinese customers are spending more time looking at content and products online and cancelling their travel plans. These changes are part of what’s being called the “Stay-at-Home” economy that business leaders need to know about.

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Survey Results on

  • Digital Behaviour during COVID-19
  • Changes in App Usage Habits
  • Future Travel Plans After COVID-19
  • Top 3 Destinations for Leisure Travel in Tier 1-2 Vs 3-5 Cities


As an experienced observer of the Chinese market, ChoZan has been closely following the pandemic situation in China. To investigate the online interests and future travel plans of Chinese consumers, the ChoZan team conducted a survey in early April with participants from different regions in the country. A total of 1,214 survey respondents from Tier 1-5 cities shared their views on the topic.

Respondents reported spending more time on apps and trying out new apps during the pandemic. They also reported their travel plans and preferences of domestic and international travels, should it become safe to travel again.  

Contact us at ChoZan to arrange a call about Market Research on your consumer groups, Online Marketing Strategy and Corporate Training. You can also download our free mini book “How to win Chinese tourists: An essential guide” to read more on the topic.

Download ChoZan’s Report “Post-COVID-19 China: The Digital Lifestyles and Travel Plans of Chinese Consumers” to be equipped with the latest knowledge now. Click the following embedded links for access to the first and third instalment of ChoZan’s Post-COVID-19 China reports. You can also check out our Blogs to see our latest China insights.


Ashley Galina Dudarenok is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.

Jacqueline Chan is Project Director at Alarice and ChoZan. She has hands-on experience in account management for big multinational brands from the FMCG, luxury and hospitality sector. She knows how to develop and execute in-depth digital marketing strategies on the most popular Chinese social media platforms, like WeChat and Weibo, and run creative campaigns on platforms such as Douyin, RED, Zhihu and more.

Mason Ku is Marketing Director at Alarice and ChoZan. For the last 7 years at Alarice, Mason helped big corporate clients from all over the world to successfully enter China and effectively allocate marketing budgets for campaigns. His knowledge and expertise are highly beneficial for both B2C and B2B projects. Mason has hands-on experience in account management for brands from the following industries: FMCG, hospitality, finance and banking.

Wendy Chen is the Head of Digital Products at ChoZan. She’s one of the leading experts on KOL campaigns and China’s fan economy. As a marketing manager at Alarice, Wendy leads account management projects on niche social media platforms and helps brands to launch creative campaigns on Bilibili, RED, Douyin and other Chinese social media platforms.

Natalia Drachuk is Marketing Director at Alarice and ChoZan. For the last 5 years at Alarice Natalia develops global marketing strategies and social media plans.

Maureen Lea is a writer, editor, copywriter and educator who has worked in many genres and formats from full length books on academic topics to short, fun rhymes. She specializes in research, finding patterns and making data understandable



ChoZan’s training and resources will increase your expertise about the Chinese market, Chinese consumers, Chinese social media, KOL/influencer marketing and China’s technology landscape. This includes:

  • China market research and strategy development to help you identify your consumers and most effective ways to communicate with them.
  • Custom Corporate Training to increase your Chinese social media marketing expertise and get your team members up to a consistent skill level.
  • Expert Calls for your urgent China marketing questions.
  • ChoZan’s Online Course with 8 modules that you can take online to get a practical handle on China’s market, its modern consumers and Chinese social media marketing and selling. 
  • Keynote Speeches about modern Chinese consumers, Chinese social media marketing or China’s New Retail deliver in dynamic style.

The China Marketing Circle exclusive membership group for China watchers with weekly insights, trends, strategies and case studies related to consumers and marketing in China.


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