Post covid survey industry confidence financial expectation

Post-COVID-19 China: Industry Confidence and Financial Expectations

This is the third and final instalment in ChoZan’s “Post-COVID-19 China” report series. The purpose of this 18-page survey report is to reveal the results and provide insights for business leaders to equip themselves when doing business in China.

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Survey Results on

  • Industry Confidence
  • Expectation of Industry Recovery
  • Financial Planning after COVID-19
  • Expectation for Annual Earnings this Year


COVID-19 has brought serious changes to our personal and professional lives. It’s been a strange year in China’s business world to say the least. According to data from the Chinese National Bureau of Statistics, China’s GDP in the first quarter declined by 6.8%, its first recorded negative growth in 20 years.

As an experienced observer of the Chinese market, ChoZan has been closely following the pandemic situation in China. An economic loss like this is an indicator of the big, rapid changes in market conditions. To fully understand the impact on the Chinese economy, the ChoZan team conducted a survey in early April with participants in various sectors from different regions in the country, focusing on their confidence in the future and their financial expectations.

Contact us to see how we can assist you in creating your best China strategy. ChoZan gives the most comprehensive training for Chinese social media marketing. We deliver in-depth masterclasses, customized corporate training sessions focused on the China market, modern Chinese consumers and Chinese social media.

Download ChoZan’s Report “Post-COVID-19 China: Industry Confidence and Financial Expectations” to be equipped with the latest knowledge now. Click the following embedded links for access to the first and second instalment of ChoZan’s Post-COVID-19 China reports. You can also check out our Blogs to see our latest China insights.


Ashley Galina Dudarenok is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.

Jacqueline Chan is Project Director at Alarice and ChoZan. She has hands-on experience in account management for big multinational brands from the FMCG, luxury and hospitality sector. She knows how to develop and execute in-depth digital marketing strategies on the most popular Chinese social media platforms, like WeChat and Weibo, and run creative campaigns on platforms such as Douyin, RED, Zhihu and more.

Mason Ku is Marketing Director at Alarice and ChoZan. For the last 7 years at Alarice, Mason helped big corporate clients from all over the world to successfully enter China and effectively allocate marketing budgets for campaigns. His knowledge and expertise are highly beneficial for both B2C and B2B projects. Mason has hands-on experience in account management for brands from the following industries: FMCG, hospitality, finance and banking.

Wendy Chen is the Head of Digital Products at ChoZan. She’s one of the leading experts on KOL campaigns and China’s fan economy. As a marketing manager at Alarice, Wendy leads account management projects on niche social media platforms and helps brands to launch creative campaigns on Bilibili, RED, Douyin and other Chinese social media platforms.

Natalia Drachuk is Marketing Director at Alarice and ChoZan. For the last 5 years at Alarice Natalia develops global marketing strategies and social media plans.

Maureen Lea is a writer, editor, copywriter and educator who has worked in many genres and formats from full length books on academic topics to short, fun rhymes. She specializes in research, finding patterns and making data understandable.



ChoZan’s training and resources will increase your expertise about the Chinese market, Chinese consumers, Chinese social media, KOL/influencer marketing and China’s technology landscape. This includes:

  • China market research and strategy development to help you identify your consumers and most effective ways to communicate with them.
  • Custom Corporate Training to increase your Chinese social media marketing expertise and get your team members up to a consistent skill level.
  • Expert Calls for your urgent China marketing questions.
  • ChoZan’s Online Course with 8 modules that you can take online to get a practical handle on China’s market, its modern consumers and Chinese social media marketing and selling. 
  • Keynote Speeches about modern Chinese consumers, Chinese social media marketing or China’s New Retail deliver in dynamic style.

The China Marketing Circle exclusive membership group for China watchers with weekly insights, trends, strategies and case studies related to consumers and marketing in China.


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