Post covid Survey Report

Post-COVID-19 China: Survey on the Confidence and Personal Thoughts of Chinese Consumers

This 20-page survey report is the first instalment in ChoZan’s “Post-COVID-19 China” report series. The outbreak of COVID-19 is undoubtedly a shocking event for global business. The impacts it has brought to the Chinese economy can be fully understood by observing changes in consumer confidence.

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Survey Results on

  • Confidence Levels of Chinese Consumers
  • How the Outbreak Brought Thoughts and Reflections Upon Lifestyle
  • Consumption Confidence Levels in Tier 1-2 Vs 3-5 Cities
  • Changes in Consumption Preferences


As experienced observers of the Chinese market, ChoZan has been closely following the latest updates of the pandemic situation. To investigate the confidence and thoughts of Chinese consumers, the ChoZan team conducted a survey in early April with participants from different regions in the country. In this survey, 1,214 participants from Tier 1-2 and Tier 3-5 cities were invited to share their views and thoughts on the topic. 

Participants of the survey were asked to respond to questions including their levels of optimism, public health awareness and reflections on their lifestyle choices after the pandemic. A significant portion of the survey was also focusing specifically on the consumption preferences, sentiments of consumers by city tiers (Tier 1-2 VS Tier 3-5 cities). 

Contact us to see how we can assist you in creating your best China strategy. ChoZan gives the most comprehensive training for Chinese social media marketing. We deliver in-depth masterclasses, customized corporate training sessions focused on the China market, modern Chinese consumers and Chinese social media.

Download ChoZan’s Report “Post-COVID-19 China: Survey on the Confidence and Personal Thoughts of Chinese Consumers” to be equipped with the latest knowledge now. Click the following embedded links for access to the second and third instalment of ChoZan’s Post-COVID-19 China reports. You can also check out our Blogs to see our latest China insights.


Ashley Galina Dudarenok is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.

Jacqueline Chan is Project Director at Alarice and ChoZan. She has hands-on experience in account management for big multinational brands from the FMCG, luxury and hospitality sector. She knows how to develop and execute in-depth digital marketing strategies on the most popular Chinese social media platforms, like WeChat and Weibo, and run creative campaigns on platforms such as Douyin, RED, Zhihu and more.

Mason Ku is Marketing Director at Alarice and ChoZan. For the last 7 years at Alarice, Mason helped big corporate clients from all over the world to successfully enter China and effectively allocate marketing budgets for campaigns. His knowledge and expertise are highly beneficial for both B2C and B2B projects. Mason has hands-on experience in account management for brands from the following industries: FMCG, hospitality, finance and banking.

Wendy Chen is the Head of Digital Products at ChoZan. She’s one of the leading experts on KOL campaigns and China’s fan economy. As a marketing manager at Alarice, Wendy leads account management projects on niche social media platforms and helps brands to launch creative campaigns on Bilibili, RED, Douyin and other Chinese social media platforms.

Natalia Drachuk is Marketing Director at Alarice and ChoZan. For the last 5 years at Alarice Natalia develops global marketing strategies and social media plans.

Maureen Lea is a writer, editor, copywriter and educator who has worked in many genres and formats from full length books on academic topics to short, fun rhymes. She specializes in research, finding patterns and making data understandable



ChoZan’s training and resources will increase your expertise about the Chinese market, Chinese consumers, Chinese social media, KOL/influencer marketing and China’s technology landscape. This includes:

  • China market research and strategy development to help you identify your consumers and most effective ways to communicate with them.
  • Custom Corporate Training to increase your Chinese social media marketing expertise and get your team members up to a consistent skill level.
  • Expert Calls for your urgent China marketing questions.
  • ChoZan’s Online Course with 8 modules that you can take online to get a practical handle on China’s market, its modern consumers and Chinese social media marketing and selling. 
  • Keynote Speeches about modern Chinese consumers, Chinese social media marketing or China’s New Retail deliver in dynamic style.

The China Marketing Circle exclusive membership group for China watchers with weekly insights, trends, strategies and case studies related to consumers and marketing in China.


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