Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major advertising options, namely Moments ads and account ads. Only brands with verified official accounts in specific industries can apply to b...
Last week, WeChat released version 6.5.8 on iOS, bringing tons of new functions and improvements. It also updated some features related to Moments Ads and WeChat Wallet. 1. WeChat Labs 微信实验室 WeChat Labs is the highlighted feature of this update. According to its introduction, users can...
With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat is a major player in Chinese social media and e-commerce. WeChat Pay has made the platform more than just an instant messaging app. WeChat users buy mov...
What is “WeChat Ads Exchange”? Ads Exchange is a new feature launched in private beta in October 2016. It provides a platform for WeChat advertisers to choose their bloggers. In early 2017, it became available to all official account holders. With this feature, advertisers (广告主) can select...
Since its official launch in 2011, WeChat has become the leading social media platform in China. According to the Tencent Q3 2016 Financial Report, there are around 846 million monthly active users. This includes both the Chinese and overseas versions and is an increase of 30% over last year. WeChat...
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