Report cover for Covid and China tech giants

How COVID-19 Changed China and How Digital Giants Adjusted To It

Get a comprehensive overview of what the new normals of the Chinese market looks like after the outbreak of the Coronavirus. This 70+ pages report also gives you insights such as growth opportunities for businesses and different responses from China’s tech giants during the pandemic.

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  • How COVID Changed China
  • Most Affected Sectors of the Economy
  • Impact on O2O Industry
  • How the Content Consumption Industry Grew
  • Competition between Large Companies during the Epidemic – Office Software, Cloud Service, Logistics, Short Videos, Online Education
  • Service Launched Specifically During COVID-19 – Tencent, Pinduoduo, JD, Alibaba
  • Large Platform Support for Users and Clients During Quarantine
  • Recovery from Quarantine
  • Consumer Behaviour Changes in Transportation & Actions to Improve Confidence
  • Projects with Continued Potential after COVID-19


It goes without saying that the pandemic has brought drastic changes and posed great challenges to our lives. How are individuals and businesses adapting to this new normal? The ChoZan team has put together this 70+ pages report to reveal the results and provide insights for business leaders to equip themselves when doing business in China.

This report provides an analysis of the impacts of COVID, including the most affected sectors of the economy such as offline retail, catering, offline entertainment, tourism, e-commerce, internet services. It also sheds light on the changes in consumer sentiments and the growth in content consumption.

Chinese tech giants such as Tencent, Pinduoduo, JD and Alibaba provided a range of services and support to different communities in China during the pandemic, i.e. the health code mini program, livestreaming and traffic support for merchants and farmers, shared employee services, etc. The report also reviews and compares some of their product/service offerings in terms of office software, cloud service, logistics and online education, etc. Topics such as 4 scenarios for economic growth in 2020 and the 3 recovering stages – government support, cities reopening and consumption stimulation in post-COVID-era will also be discussed in this report.

We can help your brand to win with post-COVID-19 China research & strategy development, China strategy planning and campaign execution to make sure you are ready for the rebound. Contact us if you have any China related questions, we will be happy to hear from you.

Download ChoZan’s Report “How Covid-19 Changed China And How Digital Giants Adjusted To It” to be equipped with the latest knowledge now. You can also check out our Blogs to see our latest China insights.


Ashley Galina Dudarenok is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.

Jacqueline Chan is Project Director at Alarice and ChoZan. She has hands-on experience in account management for big multinational brands from the FMCG, luxury and hospitality sector. She knows how to develop and execute in-depth digital marketing strategies on the most popular Chinese social media platforms, like WeChat and Weibo, and run creative campaigns on platforms such as Douyin, RED, Zhihu and more.

Mason Ku is Marketing Director at Alarice and ChoZan. For the last 7 years at Alarice, Mason helped big corporate clients from all over the world to successfully enter China and effectively allocate marketing budgets for campaigns. His knowledge and expertise are highly beneficial for both B2C and B2B projects. Mason has hands-on experience in account management for brands from the following industries: FMCG, hospitality, finance and banking.

Wendy Chen is the Head of Digital Products at ChoZan. She’s one of the leading experts on KOL campaigns and China’s fan economy. As a marketing manager at Alarice, Wendy leads account management projects on niche social media platforms and helps brands to launch creative campaigns on Bilibili, RED, Douyin and other Chinese social media platforms.

Natalia Drachuk is Marketing Director at Alarice and ChoZan. For the last 5 years at Alarice Natalia develops global marketing strategies and social media plans.

Maureen Lea is a writer, editor, copywriter and educator who has worked in many genres and formats from full length books on academic topics to short, fun rhymes. She specializes in research, finding patterns and making data understandable



ChoZan’s training and resources will increase your expertise about the Chinese market, Chinese consumers, Chinese social media, KOL/influencer marketing and China’s technology landscape. This includes:

  • China market research and strategy development to help you identify your consumers and most effective ways to communicate with them.
  • Custom Corporate Training to increase your Chinese social media marketing expertise and get your team members up to a consistent skill level.
  • Expert Calls for your urgent China marketing questions.
  • ChoZan’s Online Course with 8 modules that you can take online to get a practical handle on China’s market, its modern consumers and Chinese social media marketing and selling. 
  • Keynote Speeches about modern Chinese consumers, Chinese social media marketing or China’s New Retail deliver in dynamic style.

The China Marketing Circle exclusive membership group for China watchers with weekly insights, trends, strategies and case studies related to consumers and marketing in China.


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