You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are also great sources of information about digital marketing in China. Plenty of WeChat accounts regularly publish informative articles so WeChat is also the...
WeChat has made a fundamental change to the way it works. China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an as...
In November, Weibo and WeChat released their latest statistics one after another. Below let's have a look at the performance of the two most popular Chinese social media platforms: WeChat On November 15th, WeChat published their financial report for Q3 2017: “In Q3 2017, Tencent saw robust gr...
31Ten, a digital agency based in Shanghai, has recently published a comprehensive guide to WeChat articles, which not only details the basic guidelines and rules to follow when editing WeChat articles, but also features a number of good examples that we can learn from. If you are looking for a great...
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