Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for weaker demand elsewhere. WeChat e-commerce China’s Domestic Luxury Market Expands Data published by global management consulting company Bain & Co...
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar to a virtual business card. How does the “Store Mini Program” feature work? Firstly, despite its name, it’s not currently a mini...
This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having? Let’s have a look. Mini Programs Tencent officially launched WeChat Mini Programs in January 2017. They’re apps that can be accessed...
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today. To understand this multi-tri...
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