What is “WeChat Ads Exchange”? Ads Exchange is a new feature launched in private beta in October 2016. It provides a platform for WeChat advertisers to choose their bloggers. In early 2017, it became available to all official account holders. With this feature, advertisers (广告主) can select...
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role in modern life. Weibo provides microblogging services that are the equivalent of Facebook and Twitter combined. By September, 2016, the n...
On January 9th, 2017, Tencent officially released WeChat’s mini program platform. Mini programs are cloud-based embedded apps within WeChat; apps within an app (but they couldn’t be called apps due to Apple’s terms of service agreements). Their introduction means that users don’t need to ins...
Tencent officially launched WeChat Mini Programs on January 9th, 2017. It’s a significant milestone for WeChat and a turning point for mobile operating systems. Industry insiders even predict that WeChat could one day rival iOS and Android to become another major mobile operating system. So what d...
Here are the 5 hottest Valentine's Day campaigns of 2017: McDonald's McDonald’s launched a campaign from February 7th to the 14th asking customers to “Share your kiss photos to enjoy a macaron”. Couples who bought medium or large drinks at McCafés and shared a photo of themselves kissing...
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