Since its official launch in 2011, WeChat has become the leading social media platform in China. According to the Tencent Q3 2016 Financial Report, there are around 846 million monthly active users. This includes both the Chinese and overseas versions and is an increase of 30% over last year. WeChat...
With around 846 million monthly active users, WeChat is an outstanding marketing tool for brands in China. An official WeChat account is a great way to get closer to customers, build a database and collect feedback for branding or sales purposes. So, after registering an official WeChat account, wha...
WeChat is a strong marketing tool for brands entering the Chinese market. Launching a WeChat official account is a necessity for brands to reach their target audience and raise brand awareness in an effective and cost-effective way. WeChat now has 3 types of official accounts. They are: 1. Subscrip...
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