The Weibo landing page (微博开机报头) was originally introduced in 2014 with the aim of providing broad advertising exposure when users first open Weibo. It serves as a powerful mobile advertising tool and pops up the moment users start up the app. The upgraded version, launched in 2017 with a...
The Weibo landing page (微博开机报头) was originally introduced in 2014 with the aim of providing broad advertising exposure when users first open Weibo. It serves as a powerful mobile advertising tool and pops up the moment users start up the app. The upgraded version, launched in 2017 with a...
On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the platforms’ latest statistics. Weibo By the end of March this year, the number of monthly active users (MAU) on Weibo reached 340 million, which has surpassed Twitter whose number of...
On April 19th, Weibo officially launched Weibo Story (微博故事). A beta version is now available on the latest version of the iOS app (version 7.4.0) but it’s only open to some users (iOS app users and those verified ones with personal ID card or Alipay account information) after application....
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and pu...
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