Wendy Chen

Wendy is the Head of Digital Products at ChoZan. She’s one of the leading experts on KOL campaigns and China’s fan economy. As a marketing manager at Alarice, Wendy leads account management projects on niche social media platforms and helps brands to launch creative campaigns on Bilibili, RED, Douyin and other Chinese social media platforms

As a digital marketing trainer at ChoZan, Wendy has trained multinational clients from the FMCG, fashion and lifestyle sector. Through our exclusive China Marketing Circle, Wendy digs into the latest trends, insights and case studies related to modern Chinese consumers and shares them weekly with hundreds of brands and China watchers.

Wendy also has special experience leading consultations for tech companies on the latest Chinese consumer trends and up-and-coming platforms. Wendy is fluent in English and Mandarin Chinese.




Tech, FMCG, fashion, lifestyle

Marketing on Bilibili, RED and Douyin

Modern Chinese consumers

How to run effective campaigns

China’s latest trends and hot topics







How to Do Marketing on Kuaishou in 2020

How to Do Marketing on Douyin in 2020


How do you keep up to date with the Digital Marketing Trends in China?

I am currently managing the China Marketing Circle, so I am always checking online for the most updated consumer trends, case studies, and insightful information about Chinese digital marketing. I have been working for various clients in different industries about China marketing, so I have a very good grasp on the trends and the most popular content and tools now.

Why should I hire you as a trainer?

I am originally from mainland China so I fully understand the Chinese culture and audience. I have 2 years of China marketing experience and 1 year of experience in the training role, both of which involved working with international clients of different sizes and across different industries. I have offered training for many big brands‘ internal marketing teams, such as Disneyland, Huawei, Coca Cola, etc. I also regularly host our company’s webinars where I talk about the latest trends and the new normal in China.

How will you prepare a training curriculum for my team?

The training curriculum is customized based on your learning outcomes and your existing knowledge of a particular topic. I will get an initial understanding of your outcomes, your pain  points and incorporate some of the industry trends in preparing your curriculum. You can still make adjustments to the curriculum according to your own needs after I have sent the outline for your preview. Essentially, you have your say in selecting the kind of content you and your team will receive at the training session.

What if my team has questions after training?

Each training includes a 15-minute Q&A session in which you and your team can ask me questions related to the topic of the training as well as the content delivered. Even after the training has ended, you are welcome to set up a call with me if you need more information and more customized content.

What materials do you need from us for the training?

Before the training begins, I will send you a digital form to inquire about the details of the training and the learning needs that you and your team are looking for. The basic information required from your end includes your company background, your team’s profile, your previous experience with China digital marketing, the topics of your interest, and most importantly, the pain points and the outcomes that you’re looking for.


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