Books

DIGITAL CHINA BOOK SERIES

Ashley regularly publishes books and mini-books to educate others about modern Chinese consumers, Chinese social media landscape, and ways too succeed in China with KOL promotion.

AMAZON BESTSELLING DIGITAL CHINA BOOKS

Ashley is a China watcher, 3 time Amazon bestselling author, global keynote speaker, vlogger, podcaster, trainer, media contributor and female leadership advocate. She’s the founder of Chinese social media agency Alarice and your Business School for China, training company ChoZan. She’s also the creator of the FIRE personal development course which was designed with women in mind.

NEW RETAIL BORN IN CHINA GOING GLOBAL: HOW CHINESE TECH GIANTS ARE CHANGING GLOBAL COMMERCE

Co-authored with Michael Zakkour

“ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, nononsense look into one of the most profound revolutions in retail history. Authors Michael Zakkour and Ashley Dudarenok provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ”

Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World.

Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai.

DIGITAL CHINA: WORKING WITH BLOGGERS, INFLUENCERS AND KOLS

Co-authored with Lauren Hallanan

“ China has taken the message of personal branding to heart, and has developed a powerful influencer market that’s well worth understanding. This insightful book will show you opinion leadership, China style. In the early days of digital marketing, China learned from the U.S. Today, it’s important for globally savvy marketers to learn from China. ”

Dorie Clark, Adjunct Professor, Duke University Fuqua School of Business and author of Entrepreneurial You and Stand Out.

Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in a series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer’s heart. Don’t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action.

UNLOCKING THE WORLD’S LARGEST E-MARKET: A GUIDE TO SELLING ON CHINESE SOCIAL MEDIA

“ Ashley Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it. ”

Peter Gordon,Editor of Asian Review of Books

If you want to expand your business to the world’s largest e-market, this is the book you need. In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.

WHAT ARE PEOPLE SAYING?

“ This is a fantastic read on the China market/customers and how to compete and win. More importantly, it’s a great read on how the world of retail is changing, what the implications are, and what is required to survive and thrive in this new world. Michael uses tons of real world examples of companies that are succeeding, not just theoretical or anecdotal evidence/examples. ”

John Lowe

“ While I’ve been marketing in the US for nearly a decade, I have little experience in China. The insights and clear, thoughtful writing in this book helped break down the complexities of this space. In addition to explaining the evolution of China’s influencer market, co-authors Ashley Galina Dudarenok and Lauren Hallanan offer practical tips on working with Chinese KOLs (key opinion leaders). I recommend this book to any marketer or entrepreneur looking to break into the Chinese market! ”

Sara DeForest

“ Very informative and concise. It makes all the basics of China’s digital landscape accessible to everyone. Perfect to launch your brand on this market. ”

Arnaud Fratini

DIGITAL CHINA MINI BOOK SERIES

SELLING TO CHINA THROUGH CROSS-BORDER E-COMMERCE: A HANDY GUIDE FOR BUSINESSES 2020

If you’ve ever thought about expanding your business into China but hesitated, this book for you.There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes.

MODERN CHINESE CONSUMERS: A HANDY GUIDE FOR MARKETERS 2020

Chinese consumers are on everyone’s mind. Who are they? What do they want and need? How are they buying and how much are they spending? This indispensable guide is for anyone who wants to understand how people in China make their purchases and what leads them to make their purchasing decisions.

MICRO-INFLUENCER, KOCS AND PRIVATE POOLS: THE HOLY GRAIL OF CHINA MARKETING IN 2020

We all know that influencers, key opinion leaders (KOLs) and social media personalities of all kinds serve important roles in marketing on digital platforms. However, the crucial role that micro-KOLs and key opinion consumers play in China’s complex social media world is sometimes forgotten.

HOW TO DO B2B MARKETING IN CHINA: TIPS AND BEST PRACTICES IN 2020

If you are a B2B company operating in China, this book is for you. FInd out how to set yourself apart in the B2B space through the power of digital marketing and online platforms.

HOW TO PREVENT AND DEAL WITH PR CRISES IN CHINA: GUIDELINES AND CASE STUDIES FOR MARKETERS

This book is meant to help brands avoid some common PR mistakes. It’s not an exhaustive list or the final word. Things in China change quickly, especially with a range of critical events overlapping in 2020 and 2021. However, if you’re aware, flexible, and ready to tackle the issues at hand, you have every chance of success.

METAVERSES FOR BUSINESS: HOW COMPANIES IN CHINA AND THE REST OF THE WORLD ARE EXPLORING WEB3

This book will help you to understand a metaverse is, what it’s for, which companies are creating it, which countries are ahead of the game and how businesses are using metaverses and Web3 both in China and the rest of world.

HOW TO WIN WITH CHINESE TOURISTS: AN ESSENTIAL GUIDE

If you’ve ever thought about attracting Chinese tourists to you location, shop or brand, this is the book for you. Find out who China’s outbound tourists are, where they’re going, what they’re buying and why.

INNOVATION FACTORY: CHINA’S DIGITAL PLAYBOOK FOR GLOBAL BRANDS

We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China.