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CHINA DIGITAL MARKETING MASTERCLASS: LIVESTREAMING EDITION

Bring your team’s livestreaming skills to the next level with this edition of China Masterclass on March 23rd.

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DIGITAL MARKETING AGENCY SERVICES

If you’re looking for a professional team to create your Chinese digital marketing strategy and execute it, our agency, Alarice, also founded by Ashley, can help.
Click on Alarice logo for more info.
www.alarice.com.hk

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Ashley Galina Dudarenok

Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.

Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.

Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.

OUR CLIENTS

WHAT DO PEOPLE SAY

MEET OUR CORE TEAM

Our team prides itself on its professionalism and reliability.
We have the knowledge, experience, energy and expertise to help you achieve your marketing goals in China.

Ashley
ASHLEY
MASON
MASON
NATALIA
NATALIA
WENDY
WENDY
FRIANK
FRIANK
Stephanie
Banff
Syca
Sean
STELLA
Estelle
Oscar
Yvonne

FAQ

What is your mission?

We see our mission as helping marketers all over the world to enhance their China digital marketing skills and to successfully lead business operations in the China market. We proudly provide a variety of products on Modern Chinese Consumers, Chinese Social Media and New Retail.

Do you organise training and consultations only offline?

We organise our training and consultations in both online and offline formats. Please contact us for further details.

I need a China marketing strategy, can you help me with it?

Yes, that’s right down our alley! We can help you with market entry strategy and consumer research. We execute quickly to get you up and running within 5-12 weeks.

I don’t know what kind of training I need, can you help?

We work with a variety of industries, and all our training is tailor-made based on your needs. Depending on the result and skills you want to get we will be happy to prepare personalised programs for you and your team. We also have video courses on the most popular Chinese platforms WeChat and Weibo.

OUR BLOG

Read our latest insights about digital marketing in China.

Featured image for 2021 lifestyle trends on RED
While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in China and plan for 2021 accordingly. In this article, we have translated the top 10 lifestyle trends and keywords in 2021 reported by RED (see the original repor...

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