LEARN FOR CHINA, LEARN FROM CHINA

ChoZan is a Digital China consultancy with offices in Hong Kong and Shenzhen. We not only help brands in China stay on top of changes, translate insights into actions, and upskill their teams, but we also help multinationals and global tech companies learn from and make sense of China’s digital transformation journey and use these experiences to shorten their own learning curve at home.

CHOZAN PROVIDES TAILOR-MADE SERVICES TO AID YOUR SUCCESS
FOR AND FROM CHINA

WHAT DO PEOPLE SAY

WE COVER TOPICS AROUND

CHINA DIGITAL MARKETING STRATEGY AND SOCIAL MEDIA CONTENT CREATION

If you’re looking for a professional team to create your Chinese digital marketing strategy and execute it, our agency, Alarice, also founded by Ashley, can help. We conduct consumer research, do brand audits, competitor analysis, develop tailored marketing strategies and execute them. Click for more info Click for more info

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Ashley Galina Dudarenok

Ashley is a renowned China digital expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. In addition to being a China digital expert, entrepreneur and vlogger, Ashley is also a LinkedIn Top Voice in Marketing, a Holmes Report Asia’s Top 25 Innovator, and a member of Thinkers50’s Radar Class of 2021 who called her a “China digital marketing and trend guru”. In 2021, she received the Women Leadership Award by IPWS and was named the Young Business Leader of the Year. In 2022 she was named one of World’s Top 100 Retail Influencers by RETHINK Retail.

She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business. She is the creator of the self-development and mentorship program FIRE🔥.

Ashley is a member of Alibaba’s Global Influencer Entourage since 2017, part of Jingdong and Pinduoduo’s Global China Experts Group since 2018, and has worked directly with a Tencent co-founder to conquer Western social media. She runs a popular YouTube vlog about digital China, the China market, consumers and social media. She is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.

Ashley is a global keynote speaker and masterclass facilitator. Her topics include modern Chinese consumers, China’s new retail ecosystems and technology, China’s travel retail and digital marketing as well as other digital China topics. Since 2016, she has spoken at over 270 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.

WHAT DO PEOPLE SAY

OUR CLIENTS

WHAT DO PEOPLE SAY

MEET OUR CORE TEAM

Our team prides itself on its professionalism and reliability.
We have a talented team of professionals with expertise in all relevant China marketing areas ranging from digital economy and digital technology to marketing e-commerce. With our knowledge, experience, and energy, we can help you achieve your goals.

ASHLEY
NATALIA
NATALIA
WENDY
WENDY
Syca
STELLA
Oscar
Pony
Jackie
Eric
Fiona
Sabba
Max
Tan
Joanna
Keely
Maggie
Qko
Ken
Ada
Amelie
Nancy
Jessie
Holly
David
Kathy
Lena

FAQ

What is your mission?

Learn for China, learn from China. We see our mission as helping brands in China stay on top of the consumer and digital economy changes and to successfully lead business operations in the China market. We also help companies worldwide on their digital transformation journey by letting them learn from China’s best practices. We provide following services: consultancy, trainings, expert calls, keynotes and many more. Please contact us for further details.

What types of companies do you serve, and in what industries or markets?

We have clients requesting services to learn for and from China. When it comes to learning for China, we typically work with large brands already operating in the market, or mid-size brands that are just entering China and are willing to quickly equip their team with needed knowledge. With learning from China, we typically work with the world’s largest multinationals and tech companies. Please contact us and we would be happy to discuss what we can do for your team.

What is your expertise?

We have deep expertise in the digital economy, marketing, the new retail, and technology. We do research, trend watching, develop foresights, run digital transformation projects as well as deliver tailored trainings and keynotes. Please contact us for further details.

My company is interested to learn from China, but we are not sure what service we need?

We provide consulting services for projects, in-depth training for upskilling your team, keynotes on fully tailored insights, consultations and expert calls, and digital products such as video courses and a China insights library. Not exactly sure on which of these you and your company need? Contact us and we’ll be sure to aid you in your decision process.

How long have you been in business?

We’ve been in business since 2011 and have served over 300 customers from the US, Europe and the Asia Pacific region, delivering China consultancy, trainings, digital China research and marketing strategies. Contact us so we can further discuss your project.

Do you have case studies or references?

We have case studies from a variety of industries, such as FMCG, Tech, Luxury, F&B, etc. If you want to learn more about what we have provided them and what we can provide for you, make sure you contact us and we’ll give you the details. In terms of references, they are available upon request before the kickstart of a large project. Please contact us for further details.

I need a China marketing strategy, can you help me with it?

Yes, that’s right down our alley! We can help you with market entry strategy and consumer research. We execute quickly to get you up and running within 5-12 weeks. Please contact us for further details.

I don’t know what kind of training I need, can you help?

All our trainings are tailor-made. Depending on the result and skills you want to get, we will be happy to prepare personalised programs for you and your team. Our most popular training modules include China’s New Retail, Chinese Social Media and Livestreaming in China. Please contact us  to schedule a phone call so we can speak in-depth and to get a detailed plan from our team.

In what format do you organise training and consultations?

Due to the current COVID-19 situation, we primarily deliver consultations, trainings and keynotes online at this stage. Please contact us for further details. Please contact us for further details.

OUR BLOG

Read our latest insights about digital marketing in China.

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