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DIGITAL CHINA
CONSULTANCY

We have been in the China digital space since 2011 and our mission is to help multinationals learn how to succeed in the world's largest emerging market, China. We also help multinationals and global tech companies on their digital transformation in domestic markets. How so? By learning from China of course!

LEARN FOR CHINA, LEARN FROM CHINA

ChoZan is a Digital China consultancy with offices in Hong Kong and Shenzhen. We not only help brands in China stay on top of changes, translate insights into actions, and upskill their teams, but we also help multinationals and global tech companies learn from and make sense of China’s digital transformation journey and use these experiences to shorten their own learning curve at home.

CHOZAN PROVIDES TAILOR-MADE SERVICES TO AID YOUR SUCCESS FOR AND FROM CHINA

DIGITAL CHINA ADVISORY

In-depth consulting and additional research from our team so you can implement lessons from China into your digital transformation journey, whether it’s for your new digital branch or a product launch. At the core, our insights are about organisational transformation and more effective management processes and structures. Check out more here.

TRAINING

Fully tailored high-quality training on the China digital market with integral, pertinent case studies for corporate clients, delivered to your team with meticulousness and efficiency. Give us an idea of what you need and we’ll custom-make the right course for you. We often train groups about Digital China, the latest marketing trends. Check out more here.

KEYNOTE SPEECHES

Our founder, Ashley Dudarenok, is a well known speaker and can deliver keynotes full of energy, insight and inspiration that will transform your event, motivate and help you achieve your goal. Ashley talks about Digital China, Modern Chinese Consumers, China’s New Retail and technology, Chinese social media and digital marketing strategy. Check out more here.

FORESIGHTING & TRENDS

Get the early signs of important changes to make strategic and educated decisions for your business operations in China. With our future-forward insights, you will be able to empower your team in predicting opportunities, improving communication with consumers, and creating innovative products. Check out more here.

CONSULTATION

The fastest way to get your specific, urgent China marketing questions answered. Speak with Ashley Dudarenok or her team if you’re under time pressure and need to get on the right track fast. Check out more here.

ONLINE COURSES

Multiple masterclasses available to anyone with an internet connection to get them up to speed on China’s market, its modern consumers and Chinese social media marketing and selling. Check out more here.

BOOKS & MARKETING GUIDES

The most comprehensive books on the market about China’s e-commerce landscape, Chinese social media influencers and New Retail. You can also read our in-depth Digital China Minibooks to gain a better understanding of Modern Chinese Consumers, Cross Border E-Commerce, How to Deal with PR Crises, and more. Check out more here.

CHINA INSIGHTS LIBRARY

A collection of the latest reports, decks and guidebooks on the biggest trends in China from our own materials and insights, as well as other experts in the industry. Get the latest and most practical insights about modern Chinese consumers, Chinese social media, China’s New Retail, China’s digital transformation. Check out more here.

WHAT DO PEOPLE SAY

“ I loved it and learned A LOT. There was so much info, giving an extended look at the China market.”
Tom Brennan
Director of Content Alibaba
“ I’m really impressed with the content and how ChoZan has been structured in such an accessible manner for learning and actionable insights. It’s a solid resource for China marketing managers. ”
Zaheer Nooruddin
Head of Digital Transformation Shiseido
“ Ashley is definitely the expert when it comes to China social media and the whole digital environment in China. Very informative, up to date, and interactive. Been in China for 2.5 years and still learned tons from Ashley. ”
Joy Liu
Asia Merchandising Development Director Sephora

WE COVER TOPICS AROUND

CHINA DIGITAL MARKETING STRATEGY AND SOCIAL MEDIA CONTENT CREATION

If you’re looking for a professional team to create your Chinese digital marketing strategy and execute it, our agency, Alarice, also founded by Ashley, can help. We conduct consumer research, do brand audits, competitor analysis, develop tailored marketing strategies and execute them. Click for more info

ASHLEY DUDARENOK

Ashley is a renowned China digital expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. In addition to being a China digital expert, entrepreneur and vlogger, Ashley is also a LinkedIn Top Voice in Marketing, a Holmes Report Asia’s Top 25 Innovator, and a member of Thinkers50’s Radar Class of 2021 who called her a “China digital marketing and trend guru”. In 2021, she received the Women Leadership Award by IPWS and was named the Young Business Leader of the Year. In 2022 she was named one of World’s Top 100 Retail Influencers by RETHINK Retail.

She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business. She is the creator of the self-development and mentorship program FIRE🔥.

Ashley is a member of Alibaba’s Global Influencer Entourage since 2017, part of Jingdong and Pinduoduo’s Global China Experts Group since 2018, and has worked directly with a Tencent co-founder to conquer Western social media. She runs a popular YouTube vlog about digital China, the China market, consumers and social media. She is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-MarketWorking with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.

Ashley is a global keynote speaker and masterclass facilitator. Her topics include modern Chinese consumers, China’s new retail ecosystems and technology, China’s travel retail and digital marketing as well as other digital China topics. Since 2016, she has spoken at over 270 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.

WHAT DO PEOPLE SAY

“ Brilliant insights. ChoZan truly opened up my mind to an entirely new marketing universe. ”
Sid Kapur
“ Following Ashley is the best decision you can make. A China insider regularly informing us what is shaking in one of the largest markets in the world is invaluable. If you are looking for an additional source of info about China, I recommend Ashley for it! ”
Oliver Zachau
“ Learned more in-depth about China’s digital marketing ecosystem. Now that we are more aware, this has helped us reshape our strategy.”
Elizabeth Wong

OUR CLIENTS

WHAT DO PEOPLE SAY

““ Fantastic insights! I would highly recommend it to anyone working in the market.”
Anna Zhao
Norway China Business Hub
“ The experience was extremely insightful for our team! As a renowned speaker in Asia, Ashley is an expert when it comes to introducing the Chinese landscape clearly and ensuring a smooth skills transfer for anyone.”
Albin Lix
Founder and Managing Director at Digital Business Lab
“ It was informative, immensely useful and relevant. Wow! ”
Mohamed Razil
Temasek

MEET OUR CORE TEAM

Ashley

Founder of ChoZan & Alarice

Jacqueline

Project Director

Syca

Head of Research and Strategy

Sabba

Marketing Manager

Holly

Finance Executive

Maureen

Executive Editor

Ken

Graphic Designer and Video Editor

Amelie

Social Media Copywriter

Lena

China Marketing Researcher

Hailey

China Strategy & Research Executive

Vicky

China Marketing Research & Strategy Executive

Pinky

Graphic Designer

Christina

Marketing Executive

Peggy

Marketing Executive

FAQ

Learn for China, learn from China. We see our mission as helping brands in China stay on top of the consumer and digital economy changes and to successfully lead business operations in the China market. We also help companies worldwide on their digital transformation journey by letting them learn from China’s best practices. We provide following services: consultancy, trainings, expert calls, keynotes and many more. Please contact us to direct email for further details.

We have clients requesting services to learn for and from China. When it comes to learning for China, we typically work with large brands already operating in the market, or mid-size brands that are just entering China and are willing to quickly equip their team with needed knowledge. With learning from China, we typically work with the world’s largest multinationals and tech companies. Please contact us to direct email and we would be happy to discuss what we can do for your team.

We have deep expertise in the digital economy, marketing, the new retail, and technology. We do research, trend watching, develop foresights, run digital transformation projects as well as deliver tailored trainings and keynotes. Please contact us to direct email for further details.

We provide consulting services for projects, in-depth training for upskilling your team, keynotes on fully tailored insights, consultations and expert calls, and digital products such as video courses and a China insights library. Not exactly sure on which of these you and your company need? Contact us to direct email and we’ll be sure to aid you in your decision process.

We’ve been in business since 2011 and have served over 300 customers from the US, Europe and the Asia Pacific region, delivering China consultancy, trainings, digital China research and marketing strategies. Contact us to direct email so we can further discuss your project.

We have case studies from a variety of industries, such as FMCG, Tech, Luxury, F&B, etc. If you want to learn more about what we have provided them and what we can provide for you, make sure you contact us and we’ll give you the details. In terms of references, they are available upon request before the kickstart of a large project. Please contact us to direct email for further details.

Yes, that’s right down our alley! We can help you with market entry strategy and consumer research. We execute quickly to get you up and running within 5-12 weeks. Please contact us to direct email for further details.

All our trainings are tailor-made. Depending on the result and skills you want to get, we will be happy to prepare personalised programs for you and your team. Our most popular training modules include China’s New Retail, Chinese Social Media and Livestreaming in China. Please contact us to direct email to schedule a phone call so we can speak in-depth and to get a detailed plan from our team.

Due to the current COVID-19 situation, we primarily deliver consultations, trainings and keynotes online at this stage. Please contact us for further details.

OUR BLOG

Read our latest insights about digital marketing in China.

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