Syca Jiang

Syca is a copywriter and researcher at Alarice and ChoZan. She specializes in social media and marketing trends on popular Chinese social media platforms, like WeChat and Weibo, Douyin, RED, Zhihu and more. She also does detailed brand audits and consumer behavior analysis. 

As a digital marketing trainer at ChoZan, Syca has worked with clients in the FMCG, maternity and infant care and luxury sectors to help them analyze their social media performance in China and give them strategies to take it to the next level. 

Syca has consulted with clients from all over the world to keep people up to date on the latest trends in consumer engagement and purchasing behavior. She’s fluent in Mandarin and English.


FMCG, luxury, hospitality, maternity and infant care

The WeChat and Weibo ecosystems

Livestreaming marketing and sales in China

Chinese KOLs and advertising campaigns

Private pools and communities






How do you keep up to date with the Digital Marketing Trends in China?

I’m working on several Chinese digital marketing strategy projects for various international brands. I understand the most updated trends and the logic behind the case studies through my daily work and through more than 5 years as a participant and observer on major Chinese social media apps like WeChat, Weibo, Red, Bilibili and Douyin as they evolved into the platforms they are today.

Why should I hire you as a trainer?

I’m from Mainland China and I deeply understand your audience. I know Chinese consumers, young people in China and I know how China’s social media ecosystem works. I’ve been helping international brands develop marketing strategies. I listen closely and do my research to understand what each brand wants and needs.

How will you prepare a training curriculum for my team?

The training curriculum is customized based on your desired learning outcomes and your existing knowledge of particular topics. I prepare my training after getting an initial understanding of the outcomes you’re looking for and your pain points. Then I incorporate industry trends and best practices. You can make adjustments to it after I send the outline for your review. Essentially, you have your say in selecting the kind of content you and your team will receive at the training session.

What if my team has questions after training?

Each training includes a 15-minute Q&A session and even after the training has ended, you’re welcome to set up a call with me if you need more information and more customized content.

What materials do you need from us for the training?

Before the training begins, we’ll discuss the training and I’ll also send you a digital form to fill out. with your company background, your team’s profile, your previous experience with China digital marketing, the topics you’re interested in, your pain points and the outcomes that you’re looking for. That’s it. If you have any materials that you think would be helpful for us to use as a reference, you’re welcome to send them along.


How to Do Marketing on Toutiao in 2020

How to Do Marketing on Zhihu in 2020


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