China Digital Marketing Masterclass: Livestreaming Edition
Bring your team’s livestreaming skills to the next level with this edition of China Masterclass.
All new modules
Equipped with the latest insights
Networking opportunities with fellow China marketing managers
Real-time interactive delivery
Lifelong access to the materials
Receive video recordings of the virtual masterclass and review it anytime
Chinese livestreaming KOLs
Interviews with successful livestreamers
A certificate upon completion to showcase your achievement
WHO IS IT FOR?
This masterclass is developed to equip marketers and sales teams with the best tools for livestreaming in China in 2021. It will be particularly valuable for:
- Global and domestic sales, e-commerce teams working with/in China
- Global and domestic China marketing teams
- Business and brand owners expanding into or working in China
- Consultants helping clients to enter the China market
- Investors watching China new retail, e-commerce and livestreaming field
We can fill in the gaps and bring all of your team members up to a consistent skill level
Gain actionable insights that you can apply to your company’s specific areas of concern
Keep up-to-date on the latest and best industry standards and marketing trends in China
WHY TAKE THIS MASTERCLASS?
In this masterclass, we’ll cover:
- A variety of Chinese livestreaming platforms and how to use them
- Successful livestreaming sales processes
- How to work with Chinese livestreaming KOLs
- How to write a winning livestreaming script
- The newest and coolest livestreaming trends to watch
- An actionable checklist for 2021 (for marketing and sales via livestream)
There will also be interviews with successful livestreaming KOLs. You’ll get an opportunity to ask your own questions as well as to create your own livestreaming script.
WHO WILL GUIDE YOU?
Hi! I’m Ashley. You must be asking, “How is she qualified to teach this masterclass?” Good question! I’ve been living in Greater China since I was 17 years old. I’ve been running my China digital marketing agency Alarice since 2011. I’ve written 3 books on China and amassed 60,000 followers on LinkedIn based on my thought leadership regarding Chinese consumers, social media and New Retail. For the past 3 years I’ve been teaching my signature China Digital Marketing Masterclasses all around the world. You’re in good hands.
I was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, I’m always looking for ways to educate people on opportunities in China.
WHAT ARE PEOPLE SAYING?
FOR ONLY US$298 YOU WILL GET
• Only the latest and most actionable insights on China
• 3 of Ashley’s Amazon bestsellers and 5 mini books (worth US$ 99.65)
• 2 month FREE subscription of China Marketing Circle (worth US$ 39.98)
How much does it cost?
Full price – 298 US$ for the livestream, handouts and materials.
How long is it?
The whole masterclass is 3.5-4 hours.
What language is it in?
The masterclass is delivered in English.
Will I receive a certificate?
Yes. Upon completion you’ll receive an official certificate from the program.
Can I share the log in with other people from my team?
No. The link is private and can only be used by one viewer.
Are there special offers for teams?
Yes. For teams of 3 we have a corporate rate of US$ 598. If your group is larger than 3, please contact email@example.com for a special team offer.