CHINA DIGITAL MARKETING MASTERCLASS: LIVESTREAMING EDITION
China has sped up the process of merging online and offline. Chinese consumers have quickly gotten used to new digital trends. It’s more important for businesses now to integrate social media and e-commerce in their marketing strategy, even for traditional industries. Livestreaming would both be an essential tool and channel for that. If you work in/with China in 2022, mastering livestreaming for marketing and sales is an essential and this edition of China Masterclass is here to bring you up to speed.
BRING YOUR TEAM'S LIVESTREAMING SKILLS TO THE NEXT LEVEL WITH THIS EDITION OF CHINA MASTERCLASS
ALL NEW MODULES
Equipped with the latest insights
FULL SUPPORT
Responds to questions in 24 hours
CHINESE LIVESTREAMING KOLS
Interviews with successful livestreamers
NETWORKING OPPORTUNITIES
Networking opportunities with fellow China marketing managers
LIFELONG ACCESS TO THE MATERIALS
Receive video recordings of the virtual masterclass and review it anytime
CERTIFICATE
A certificate upon completion to showcase your achievement
WHO IS THE DIGITAL CHINA MASTERCLASS FOR?
This masterclass is developed to equip marketers and sales teams with the best tools for livestreaming in China in 2022. It will be particularly valuable for:
- Global and domestic sales, e-commerce teams working with/in China
- Global and domestic China marketing teams
- Business and brand owners expanding into or working in China
- Consultants helping clients to enter the China market
- Investors watching China new retail, e-commerce and livestreaming field
WHAT WILL YOU LEARN IN THE CHINA MASTERCLASS?
This masterclass covers the following 3 modules:
Module 1: Five Things You Need to Know About Livestreaming in China
- An overview of China’s livestreaming sector
- An Introduction to livestreaming MCNs and platforms
- The sales process: “People + Goods + Platforms”
Module 2: How to Manage A Successful E-commerce Livestream: Before, During and After
- An introduction to self livestreaming and proxy livestreaming
- Before you go live: platform selection, pre-launch campaigns, product categories, script writing
- During the livestream: engagement and key functions
- After the livestream: KPIs and monetization
Module 3: Plan Your Own Livestreaming Strategy in 2021
- The newest and coolest livestreaming trends to watch
- Build your livestreaming strategy in 2021: A summary of actionable steps
WHY TAKE THIS DIGITAL CHINA MASTERCLASS?
In this masterclass, we’ll cover:
- A variety of Chinese livestreaming platforms and how to use them
- Successful livestreaming sales processes
- How to work with Chinese livestreaming KOLs
- How to write a winning livestreaming script
- The newest and coolest livestreaming trends to watch
- An actionable checklist for 2021 (for marketing and sales via livestream)
There will also be interviews with successful livestreaming KOLs. You’ll get an opportunity to understand how to create your own livestreaming script.
WHO WILL GUIDE YOU IN THE DIGITAL CHINA MASTERCLASS?
Hi! I’m Ashley. You must be asking, “How is she qualified to teach this masterclass?” Good question! I’ve been living in Greater China since I was 17 years old. I’ve been running my China digital marketing agency Alarice since 2011. I’ve written 3 books on China and amassed 80,000 followers on LinkedIn based on my thought leadership regarding Chinese consumers, social media and New Retail. For the past 3 years I’ve been teaching my signature China Digital Marketing Masterclasses all around the world. You’re in good hands.
I was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, I’m always looking for ways to educate people on opportunities in China.
WHAT ARE PEOPLE SAYING ABOUT THE DIGITAL CHINA MASTERCLASS?
FOR ONLY US$298 YOU WILL GET
• Only the latest and most actionable insights on China
• Lifelong access to the materials
• Certificate
• 3 of Ashley’s Amazon bestsellers
REGISTER NOW FOR US$ 298 TO ADVANCE YOUR LIVESTREAMING SKILLS
FAQ
Full price – 298 US$ for the video, handouts and materials.
The whole masterclass is 3.5-4 hours.
The masterclass is delivered in English.
Yes. Upon completion you’ll receive an official certificate from the program.
No. The link is private and can only be used by one viewer.
Yes. For teams of 3 we have a corporate rate of US$ 598. If your group is larger than 3, please contact natalia@chozan.co for a special team offer.