China Digital Marketing Masterclass: Livestreaming Edition

China has sped up the process of merging online and offline. Chinese consumers have quickly gotten used to new digital trends. It’s more important for businesses now to integrate social media and e-commerce in their marketing strategy, even for traditional industries. Livestreaming would both be an essential tool and channel for that. If you work in/with China in 2022, mastering livestreaming for marketing and sales is an essential and this edition of China Masterclass is here to bring you up to speed.

BRING YOUR TEAM'S LIVESTREAMING SKILLS TO THE NEXT LEVEL WITH THIS EDITION OF CHINA MASTERCLASS

All new modules

Equipped with the latest insights

Networking opportunities

Networking opportunities with fellow China marketing managers

Full Support

Respond to questions in 24 hours

Lifelong access to the materials

Receive video recordings of the virtual masterclass and review it anytime

Chinese livestreaming KOLs

Interviews with successful livestreamers

Certificate

A certificate upon completion to showcase your achievement

REGISTER NOW FOR US$ 298 TO ADVANCE YOUR LIVESTREAMING SKILLS

WHO IS IT FOR?

This masterclass is developed to equip marketers and sales teams with the best tools for livestreaming in China in 2022. It will be particularly valuable for:

  • Global and domestic sales, e-commerce teams working with/in China
  • Global and domestic China marketing teams
  • Business and brand owners expanding into or working in China
  • Consultants helping clients to enter the China market
  • Investors watching China new retail, e-commerce and livestreaming field

Skill Building

We can fill in the gaps and bring all of your team members up to a consistent skill level

Actionable Insights

Gain actionable insights that you can apply to your company’s specific areas of concern

Market Trends

Keep up-to-date on the latest and best industry standards and marketing trends in China

WHAT WILL YOU LEARN?

This masterclass covers the following 3 modules:

Module 1: Five Things You Need to Know About Livestreaming in China

  • An overview of China’s livestreaming sector
  • An Introduction to livestreaming MCNs and platforms
  • The sales process: “People + Goods + Platforms”

Module 2: How to Manage A Successful E-commerce Livestream: Before, During and After

  • An introduction to self livestreaming and proxy livestreaming
  • Before you go live: platform selection, pre-launch campaigns, product categories, script writing
  • During the livestream: engagement and key functions
  • After the livestream: KPIs and monetization

Module 3: Plan Your Own Livestreaming Strategy in 2021

  • The newest and coolest livestreaming trends to watch
  • Build your livestreaming strategy in 2021: A summary of actionable steps

WHY TAKE THIS MASTERCLASS?

In this masterclass, we’ll cover:

  • A variety of Chinese livestreaming platforms and how to use them
  • Successful livestreaming sales processes
  • How to work with Chinese livestreaming KOLs
  • How to write a winning livestreaming script
  • The newest and coolest livestreaming trends to watch
  • An actionable checklist for 2021 (for marketing and sales via livestream)

There will also be interviews with successful livestreaming KOLs. You’ll get an opportunity to understand how to create your own livestreaming script.

WHO WILL GUIDE YOU?

Hi! I’m Ashley. You must be asking, “How is she qualified to teach this masterclass?” Good question! I’ve been living in Greater China since I was 17 years old. I’ve been running my China digital marketing agency Alarice since 2011. I’ve written 3 books on China and amassed 77,000 followers on LinkedIn based on my thought leadership regarding Chinese consumers, social media and New Retail. For the past 3 years I’ve been teaching my signature China Digital Marketing Masterclasses all around the world. You’re in good hands.      

I was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, I’m always looking for ways to educate people on opportunities in China.

WHAT ARE PEOPLE SAYING?

FOR ONLY US$298 YOU WILL GET

Only the latest and most actionable insights on China

3 of Ashley’s Amazon bestsellers

REGISTER NOW FOR US$ 298 TO ADVANCE YOUR LIVESTREAMING SKILLS

NATALIA

FOR MORE DETAILS ON THE MASTERCLASS AND OUR CORPORATE OFFERS,
PLEASE CONTACT NATALIA AT NATALIA@ALARICE.COM.HK OR (852) 3563 7723

FAQ

How much does it cost?

Full price – 298 US$ for the livestream, handouts and materials. 

How long is it?

The whole masterclass is 3.5-4 hours.

What language is it in?

The masterclass is delivered in English.

Will I receive a certificate?

Yes. Upon completion you’ll receive an official certificate from the program.

Can I share the log in with other people from my team?

No. The link is private and can only be used by one viewer.

Are there special offers for teams?

Yes. For teams of 3 we have a corporate rate of US$ 598. If your group is larger than 3, please contact natalia@chozan.co for a special team offer.

WHAT ARE PEOPLE SAYING?

HAVE YOU PLANNED YOUR MARKETING STRATEGY fOR 2022? LEARN MORE ABOUT CONSUMERS AND SOCIAL MEDIA TRENDS WITH OUR lATEST VIDEO COURSE

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