TRANSLATE EARLY SIGNALS OF CHANGES TO BUSINESS OPPORTUNITIES
China foresighting is the process of identifying likely future events in China in order to help your brand build its capabilities and plan so that it’s ready, especially in the digital marketing domain, to take advantage of future opportunities and guard against looming threats. This puts firms in the lead when it comes to identifying changes, knowing what the consequences will be for the company, and taking action to manage coming transitions successfully.
Long term planning and actions may revolve around introducing new products or services, adjusting current products or services, research and development projects, organizational changes as well as logistics and supply chain changes.
WHO IS IT FOR?
Believe it or not, many Fortune 500 companies last less than 50 years because they can’t adapt to change. Among the companies that have existed for a hundred years or longer, they have changed with the times to such a degree that they have managed to completely change their core businesses several times to match societal and market changes.
This means that forward planning and foresighting is for any company that has longevity and long term success as a goal.
When current business models and profit centres become unprofitable, companies need to pivot and develop new models, markets, products, services or change fields entirely. This is an especially important skill in China due to its speed of transformation and the fact that major changes to sectors of the economy once seen as untouchable are now happening.
This kind of planning also helps take the uncertainty and distress out of situations so that companies can make decisions more easily when the time comes. This prevents stagnation and enables brands to more easily take advantage of opportunities that arise when the time comes.
Foresighting can also help in other ways. It helps brands escape patterns of short term thinking that can trap them if circumstances suddenly change in unexpected ways. It can alert them to changes at the edges of their own organizations that they hadn’t noticed yet. It can also help deal with information overload that often leads to division and decision paralysis. It can improve communication and information channels that may have been hampered by the desire to keep unpleasant news from certain decision makers. It can also make complex systems more understandable and get brands out of comfortable ruts.
Foresighting gives your brand clarity, flexibility, agility and competitive advantages.
HOW WILL YOU BENEFIT?
Firms that pay attention to future planning reap the benefits in a number of ways:
- Brands can recognize and react to transitions and shifts before their competitors.
- New innovation initiatives can be launched with more confidence and unity.
- It helps brands to overcome internal roadblocks to change that may have stood in their way.
- This kind of planning gives companies a framework for strategic and organizational discussions.
- It helps brands to be more successful in their innovation projects.
- It enhances a brand’s perception of its external environment.
- Future planning supports the development and acquisition of new resources.
- Foresighting allows brands to overcome gridlock and stagnation.
- It helps companies shape the future through their actions and their influence on competitors and other players.
WHO WILL GUIDE YOU?
Hi! I’m Ashley. I’ve been living in Greater China since I was 17 years old and I’ve been running my China digital marketing agency Alarice since 2011. I’ve written 3 books on China and amassed 80,000 followers on LinkedIn, based on my thought leadership about Chinese consumers, social media and New Retail.
I’ve been names a LinkedIn Top Voice in Marketing with 80,000 followers, a Holmes Report Asia’s Top 25 Innovator, and made Thinkers50’s Radar Class of 2021 as a “China digital marketing and trend guru”. In 2021, I received the Women Leadership Award by IPWS and was named the Young Business Leader of the Year. I was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
I’m always looking for ways to educate people on opportunities in China.
MEET OUR CHOZAN EXPERTS
WHAT DO OUR CLIENTS THINK?
WHY YOU NEED FORESIGHTING?
Foresighting is of particular importance to firms that have product development times that can take years. It’s important for them to constantly be in touch with changes in the market and in consumer behavior.
Large companies with a lot of departments and employees that need more time to enact deep changes benefit from foresighting and future planning as it enables them to align their organization and start making changes gradually and early. It also allows companies to make decisions faster and with greater confidence.
The truth is that although changes in China may happen at a faster pace, no market stays static. Securing your brand with early insights allowing it to take advantage of future transformations will also build a mindset and framework that will allow it to take advantage of coming changes in any market.
HOW DOES IT WORK?
We arrange a call with your team and get an understanding of your goals and specific pain points in order to evaluate what best steps are needed to move ahead.
We then prepare a proposal for your team with the points from our discussion in mind.
A project manager will then be assigned to you and will aid you with any corrections needed and help you with your progress in order to achieve your team’s goals
WHAT DO OUR CLIENTS THINK?
Is it possible to organize a group just for my team with a specific focus on our industry?
Yes. Please send us an email and we’ll be happy to identify the most suitable content for you.
How much does it cost?
As no project is the same as the other, please contact us to get a more accurate quote for your team.