A CHINA INSIGHTS GROUP FOR YOUR COMPANY
The Corporate China Marketing Circle is designed for corporate teams who want to stay on top of consumer behavior, market trends, e-commerce, marketing patterns and social media in China. You’ll receive the latest updates with an added spotlight on your niche or sector. Get analysis, strategies, reports and case studies from Ashley and ChoZan’s marketing specialists.
Some of our content can’t be found online and much of it can’t be found in English. You’ll get insights on modern Chinese consumers, digital marketing and social media in China, CBEC and New Retail. We cover a variety of industries from fashion and luxury to F&B and tourism.
WHAT DO OUR CLIENTS THINK?
HERE'S WHAT YOU'LL GET
With our corporate CMC subscription, teams are supported with regular consultation calls, reviews of your brand’s marketing activities, tailored content and calendar suggestions, as well as industry cases. We tailor every corporate CMC package for your specific needs, so no two are the same. You’ll get:
EXPERT CONSULTATION CALLS MONTHLY- You’ll share 5-15 specific questions. We’ll do our research and give you professional advice and an actionable plan forward. We can answer general questions about industry insights in China, consumers, trending hot topics, changes to platforms and more. We can also review your campaign performance, give feedback on your copywriting, give guidance for future content and even audit and handpick bloggers for you to consider.
AN EXPRESS MARKETING AUDIT FOR YOUR BRAND – We’ll review your marketing activities on Chinese social media platforms and your promotions on e-commerce stores.
REPORTS – The latest and greatest China marketing reports in full PDF format as well as infographic report summaries with related case studies about your industry.
CHINA TRENDS FOR YOUR INDUSTRY – You’ll receive bi-weekly information on the latest China trends curated for your industry.
CASE STUDIES – Our team will curate successful campaigns with marketing insights about your industry key players and provide practical advice for your marketing activities.
ACCESS TO OUR CHINA INSIGHTS LIBRARY – You’ll get comprehensive WeChat and Weibo marketing guidebooks as well as over 300 curated China reports. The insights library is updated monthly with new reports.
A TAILORED MARKETING CALENDAR FOR YOUR BRAND – The calendar covers Chinese social media platform e-commerce festivals, successful cases and the latest industry trends to help your company to brainstorm ideas and prepare promotion campaigns in advance.
REGULAR CMC MEMBERSHIP FOR YOUR TEAM – Depending on the plan you’re on, you can sign up 10 to 100 people from your team to receive our CMC insights.
PLATFORM POP-UP NEWS – Keep up with the latest platform feature updates and stay one step ahead.
HOW DOES IT WORK?
We arrange a private China Marketing Circle group on WhatsApp or WeChat for your team.
Twice a week, your team will receive tailor-made content related to your industry in English or in Chinese. Once a week, you’ll receive general CMC content – carefully chosen insights, reports, articles and case studies along with Ashley’s personal comments on them in short text bites and voice messages.
Our team will help to schedule experts calls based on your team’s subscription package. We’ll do our research and give you professional advice. We can answer questions about industry insights in China, consumers, trending hot topics and more.
WHO IS IT FOR?
Corporate CMC is for marketing teams who want industry-specific resources to help them formulate their marketing strategies and activities in China. It’s especially beneficial for:
- Brand marketing managers and their teams
- Brand e-commerce teams
- Corporate commercial and strategic departments
- Brands currently expanding into or considering expanding into China
WHO WILL GUIDE YOU?
Hi! I’m Ashley. I’ve been living in Greater China since I was 17 years old. I’ve been running my China digital marketing agency Alarice since 2011. I’ve written 3 books on China and amassed 55,000 followers on LinkedIn, based on my thought leadership regarding Chinese consumers, social media and New Retail.
For the past 3 years I’ve been teaching my signature China Digital Marketing Masterclasses all around the world and through exclusive webinars. You’re in good hands. I was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, I’m always looking for ways to educate people on opportunities in China.
WHAT DO OUR CLIENTS THINK?
OUR CORPORATE CMC PACKAGES
We tailor every CMC package to your specific needs and the outcomes your team would like to achieve.
If you need monthly consultations or trainings, we have packages covering it.
What are the differences between individual and corporate subscriptions?
Individual subscriptions provide insights and trends related to the China market. Corporate subscriptions present curated information to help your team perform better with consultations and audits of your content included.
Can I share the information with my colleagues?
Yes, occasionally if it’s in work-related or personal communication. However the content can’t be made public on social media or other open channels as it’s for members only.
Instead of a consultation can my team have a training?
Yes. We have different plans for corporate CMC subscriptions. You can also ask our team and we’ll advise you on the best plan for you based on your desired outcomes.
What's the minimum commitment for a corporate CMC subscription?
For corporate CMC subscriptions, the minimum commitment is 3 months. During that time, you’ll received tailor-made content and have an opportunity for consultations with senior ChoZan team members.