China Digital Marketing Masterclass

Created and delivered by Ashley Dudarenok, our 2-day Masterclass brings you actionable insights and takes you on a deep dive into the China market, modern Chinese consumers and Chinese social media marketing and selling.

Skill Building

We can fill in the gaps and bring all of your team members up to a consistent skill level

Actionable Insights

Gain actionable insights that you can apply to your company’s specific areas of concern

Market Trends

Keep up-to-date on the latest and best industry standards and marketing trends in China

Skill Building

We can fill in the gaps and bring all of your team members up to a consistent skill level

Actionable Insights

Gain actionable insights that you can apply to your company’s specific areas of concern

Market Trends

Keep up-to-date on the latest and best industry standards and marketing trends in China

WHAT WILL YOU LEARN IN OUR MASTERCLASSES?

  • You’ll get a deep understanding of China’s e-market and how to use social and digital marketing to tap into the mainland Chinese digital market
  • You’ll learn about modern Chinese consumers, their habits and current consumer trends
  • You’ll learn how to use WeChat, Weibo and other influential media platforms like Douyin, Bilibili, Toutiao and more
  • You’ll get the latest updates on China’s major e-commerce outlets such as Alibaba, RED and JD.com
  • You’ll learn how to work with Chinese KOLs to run effective marketing campaigns
  • You’ll learn how to reach Chinese tourists and consumers and attract them to your products or services

WHO IS IT FOR?

Do you want to connect with Chinese consumers? Are you an entrepreneur? Marketing manager? E-commerce executive? A brand owner who wants to increase your cross border sales? This masterclass is for you.

  • Create awareness and demand for your goods and services in the China market
  • Bring your products and services to the Chinese e-commerce space
  • Build online stores for cross-border shopping
  • Bring in Chinese consumers and tourists in Asia

MEET ASHLEY GALINA DUDARENOK

Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing and an Asia-Pacific Top 25 Innovator. She has lived and worked in Greater China for over 14 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.

She’s been a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.

WHAT DO PEOPLE SAY

HOW YOU WILL BENEFIT

  • Advance your career by getting better results in marketing for your organisation. When you are properly informed and trained, you improve your establishment’s overall productivity level and save a bundle in costs that would have otherwise been spent on unsuccessful campaigns or outsourcing.
  • Build new skills and close the gaps in your knowledge on the China digital marketing, and it can make all the difference in the world between success and failure in your personal business ventures in China.
  • After these 2 days, you will be the China marketing expert in your organisation. You can be your company’s point person, knowing how to stay on top of the latest happenings.
  • Create more options for yourself. Managers who know the ins and outs of successful marketing in China are absolutely essential to every business working with China these days.

UPCOMING MASTERCLASSES

06April
Details of Masterclass will be announced shortly.
01June
Details of Masterclass will be announced shortly.
30May 8:00 am
Details of Masterclass will be announced shortly.
14May
Details of Masterclass will be announced shortly.

WHAT DO PEOPLE SAY

CAN’T JOIN US IN PERSON?

Enroll in to our video China Digital Marketing here.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie nameActive
Save settings
Cookies settings